The Dionysus Bag: An Icon For a New Century

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Before being one of the most hyped and creative figures in the fashion sphere these past few years, Alessandro Michele was in charge of creating accessories for Gucci. He’s banked 14 years at the Florentine brand, including 8 with his predecessor Frida Giannini. When Michele was named creative director for the brand in 2015, he brought enchantment even further than the fashion world from his very first collection. In the midst of this explosion of creativity that put Milan back at the center of the fashion planet, critics, journalists, and fashionistas retained one piece in particular: the Dionysus bag.

With the greatest respect for the craftsmanship and history of the Italian brand, Alessandro Michele has brought a new perspective to the label’s codes. By taking the iconic Gucci monogram canvas and putting it on a smaller format bag, Michele is bringing the myth of Dionysus back to life. First revealed during the Fall/Winter 2015 runway, the piece establishes a new Gucci signature – the tiger head clasp. With the seal of the God of vineyards, wine, revelry, and theater, the brand’s icon is currently a bag that has dusted off all the norms to bring the public into a realm of wild creativity. Success would soon follow.

Last year, the Dionysus line saw eight new pieces added to it – pieces made for travel and largely inspired by eight of the great world cities. But here, it’s dandy-ism, androgyny, the Italian Renaissance, and Gucci’s 70s flamboyance that light up the piece’s look. The brand even made it a touch DIY – with bees, dragonflies, and butterflies, Gucci is aiming high for this object of desire, even allowing their customers to personalize the Dionysus with Swarovski crystals. The Dionysus bag is undeniably the icon of a new century.

The Gucci bags benefit from an unalterable expertise since 1947 when it was founded. One of the best known bags reappeared during the Spring-Summer 2010 and Fall-Winter 2017-2018 fashion shows: The Gucci Bamboo Bag that is inspired by horse saddles.


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