René Lacoste, the Crocodile, and Novak Djokovic

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René Lacoste, the Crocodile, and Novak Djokovic

This is a story where a legend meets the present. In 1933, René Lacoste, nicknamed “the Crocodile” by the American press for his tenacity on the courts, revolutionized the sportswear world by creating the Lacoste L.12.12 polo. This garment used an innovative fabric – its piqué cotton allowed for greater freedom of movement for tennis players in the 30s. The Lacoste L.12.12 polo was born from necessity before becoming the icon of a brand, of a sport, and a symbol of French elegance.

Today, the brand has chosen Novak Djokovic to incarnate the values of fair play, tenacity, and elegance. Novak Djokovic is thus becoming the new Crocodile. Lacoste even developed a line of eponymous clothing for him. These garments were specially designed to accompany the champion during the four Grand Slam tournaments. This elegant and casual style as well as inventiveness fits perfectly with the brand’s DNA. The Novak Djokovic collection is a line of performance products that unite style and functionality.

Each piece in the collection was created with materials chosen for their quality and performance. The details were made for comfort: ergonomic stitches avoid uncomfortable rubbing, while the cuts bring ease to the movements. The left sleeve of these graphic polos inspired by the lines on tennis courts bears Novak Djokovic’s signature, while touches of blue, white, and red are a monochrome ode to France. The collection is already available in stores, but spectators will have to wait for the French Open to see Novak Djokovic enter the Parisian clay courts sporting the Crocodile on his new threads!

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