Les Vitrines du Luxe

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Authors: Guénolée Milleret, Elodie de Boissieu

Publishing House: Eyrolles

Publication Date: 13 October 2016

This book, co-authored by Guénolée Milleret, historian of fashion and decorative arts, and Élodie de Boissieu, director of the International School of Luxury Marketing, is a deep dive into the world of luxury commerce and its economic, artistic and cultural stakes, past and present.The development of luxury boutiques – starting with the historic Parisian model -, the evolution of professions and commercial and financial practices, the metamorphosis of sales spaces in terms of strategy and innovation: in three parts illustrated with nearly 200 photos and archival documents, the Luxury Showcases describe the empire of luxury and its imaginary on all of society, and its successive incarnations, up to the most recent, international and virtual, of an art of living.