Burberry is unveiling a new version of its iconic fragrance to open a new chapter in the story of Burberry men’s fragrances. Imagined by perfumer Francis Kurkdjian in close collaboration with CEO and creative director of Burberry Christopher Bailey, Mr. Burberry is a more powerful and sensual version of the emblematic eau de toilette of the same name. Just like the brand’s iconic pieces, this fragrance pays homage to London.
In particular London by night. Plunged into the drowsiness of the night, a thousand promises are revealed. It’s this exact atmosphere that Burberry attempted to capture in its scent, with an atmosphere as fantastical as it is pragmatic, with a certain passion in tow. Woody, warm, and highly sensual, the fragrance mixes classic ingredients from British male perfumery. In the headnote, aromatic notes of tarragon and spiced cinnamon delicately rest on a heart of intense patchouli and a woody base composed of amber and smoked vetiver.
The scent’s elegant character can also be found in the flask’s lines. This flask is inspired by the black trenchcoat and its emblematic details. The heavy cap evokes its famed buttons, while its collar is adorned with a black gabardine bow that’s hand-tied as an homage to the revolutionary fabric invented by Thomas Burberry over a century ago during WWI. Bold and eminently masculine, its silhouette lacquered with an intense black reflects the warm sensuality of a fragrance that’s very special. Even better, each flask of Mr. Burberry Eau de Parfum can also be customized by engraving one’s initials.
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