This is a first: L’Oréal Paris teamed up with Balmain for a capsule collection of makeup. Dubbed L’Oréal Paris x Balmain Paris, this mini-collection promises to capture the instinctive creativity of Olivier Rousteing at the height of his art. One of the most coveted lipsticks in the world is revealed in a brand new way – it’s said that one Color Riche lipstick is sold in the world every 3 seconds!
To trace the ultra-desirable lips of the Balmain Army’s leading ladies, L’Oréal Paris gave free rein to Balmain’s creative director to concoct a brand new and inspired collectoin, founded on Rousteing’s desire to make luxury more accessible. “Certain shades are ideal for white skin, others for Asian skin, and others for black skin,” Olivier Rousteing highlights. “My goal through this collaboration is to be able to transpose the Balmain universe into cosmetics all while making it accessible to everyone, but also to represent a new generation by accenting diversity.” The two brands do indeed share the same vision, that of a strong femininity capable of expressing itself through different cosmetics.
This new collaboration will be unveiled during the next Paris Fashion Week, of which L’Oréal Paris is an official partner. The Parisian woman’s more instinctive vision of beauty as developed by Olivier Rousteing will finally meet a new audience. “Beauty and high-end fashion now have a symbolic meeting point: this new limited Color Riche collection with Balmain Paris,” remarked Pierre-Emmanuel Angeloglou, President of L’Oréal. The cult classic lipstick Color Riche is interpreted with three new color themes, making for a total of 12 colors. Available in September.