This label, founded 163 years ago, is definitively updating its history. By bringing the memory of an era past to the present, Levi’s, in the midst of a management switch-up, is breaking out its go-to denim and leather and reworking them along with their aesthetics and everything in between. The designers added some details, reworked cuts and motifs, added touches of colors and print to their Trucker jackets, western shirts, and the exemplary 501 jeans to give them the qualities that make for the perfect pair of jeans. By calling out to unexpected “asides”, Levi’s is signing off on a veritable mixture of genres, all of them characteristic of its past performances. An un-ruinable pair of jeans, whether it be by time or wear and tear, is on the menu, equipped with all the aesthetic touches of a must-have piece of denim.
New classics improved to become eternal. Modernized upon contact with details that are unexpected for this type of clothing. The same jackets that have always been a part of Levi’s legacy are reinterpreted with surprising finishings. The Trucker jacket, for example, is getting an elegant and adjusted cut, embellished with touches of color and a well-thought game of textures. As for the 501, it’s been enriched with stud-esque elements in a Western setting, a worn finish, or even delicate embroidery. The shorts are sticking with their “just like always, just like never before” vibe that works so well for them, but this time they’ve been covered in exotic red embroidery. Finally, the iconic western shirt is also revisited in pink shades, lace… one reinterpretation sees kimono sleeves bringing a touch of femininity to a shirt with a washed look. This collector’s edition collection can be discovered starting in October.
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