To imagine it, the American artist took inspiration from Hennessy’s seals and coat of arms. This is how the new design for the Very Special bottle ended up being imagined around an arm holding a flower composed of a “radiant eye”, the artist’s personal graphic signature. To design the bottle’s silhouette, Ryan McGinness also reworked the flask’s metadata; the information generally located in small type on the label was reworked through a series of icons… making for a real visual treat!
McGinness also reworked the visual language of several composition elements around the idea of mixing, a language that he compares to Hennessy’s own creative process: “The combination of my elements and components to form mixtures is a process analogous to the assembly of Hennessy cognacs. For Hennessy, the elements are grapes, the components are the eaux-de-vie and the mixtures are the assemblies that compose the cognac.” This mixture is exclusively up for grabs at Colette in Paris.
Leave a Reply