Jeans are definitely one of the essential pieces to have in our wardrobe nowadays. It is a genuine white canvas on which designers, actors, and dressmakers add new significations each new season. Here is a selection of luxury must-haves jeans you will probably want to get for the return of the summer holidays.

SPECIAL Jeans: Total Icons

Over the last few decades, jeans have known how to win the world’s hearts. Genderless, for all social classes, without lacking a resolutely cool attitude, jeans form from the confession of geniuses like Yves Saint Laurent, the cool staple. “I often state that I would have liked being the one who invented jeans, the most spectacular, practical, and casual piece of clothing. It is bold, modest, simple, and sex-appealing. That is everything I wish my creations emphasize” confessed Yves Saint Laurent.

In turn, the uniform of underage Americans, an epithet of an anti-conformist youth, jeans are almost a reflection of a soul. After the war, while it is abnormal to see it worn outside the factories, Marlon Brando and Elvis Presley, respectively in The Wild One and Jailhouse Rock, hijack this garment, Brandishing it as that of a youth refusing to be imprisoned in the throes of their society.

In 1961, Marilyn Monroe in the film The Misfits infused the jeans with her sex appeal. James Dean in the Fury of Living is the prerogative of young people in tune with their time. Other like The Beat, Generation, Joe Cocker, The Rolling Stones, The Beatles, hippies, punks, and more recently rappers… Jeans are everywhere!

Here is a selection of iconic jeans designed by luxury brands for the return of summer break.

This selection starts with a pair of Chanel jeans designed by artistic director Virginie Viard. Recently, those jeans were worn by Charlotte Casiraghi, princess of Monaco, in the framework of the Chanel back-to-school campaign. They are high-waisted denim-washed jeans with a velvet sideline for a perfect Parisian style.

The Dior house, directed by artistic director Maria Grazia Chiuri, offers another feminine version of jeans. Boyfriend jeans, made out of Japanese selvage cotton denim. When tightened, the Dior logo subtly appears on the inner seam. Those jeans are timeless and resolutely chic!

Under the trade of Nicolas Ghesquière, Louis Vuitton reinvents jeans likewise through the prism of its iconic codes. It is a monogram-enhanced straight-up pair of jeans — the meeting of luxury and pragmatism in a room directly from the Fall/Winter 2022 fashion show.
Its straight cut evokes vintage silhouettes from the 1990s, while a graphic leather belt loop and a Monogram canvas yoke engrave it in the theme of the season,” the house says.

Ever since his arrival at Gucci in 2014, Alessandro Michele has shared his dream of reinventing classical pieces of pop culture.
His vision is expressed with these Gucci jeans and the California GG denim trousers. They are flare jeans, bedecked with a tag “Gucci and California” on the back. Michele feels the myth of jeans, whose essence is first and foremost, Californian.

Prada invites you to discover jeans with a boyfriend cut, a high waist, very vintage look. A pair of jeans that will stylize the silhouette around contrasting stitches that draw the five-pocket style underlined on the back by the emblematic enameled metal triangle logo,” notes Prada.

For the Miu Miu 2022 collection, Miuccia Prada also imagines low-waisted boyfriend jeans with embroidered lettering. A piece designed between facetious womanliness and willful spirit that perfectly suits the legacy of jeans…

Hedi Slimane, the creative designer behind Celine’s collections, certainly offers the most accomplished version of this year’s back-to-school jeans. A pair of Dylan jeans with a striking blue, recalling the most iconic jeans across the history of fashion.

As for Saint Laurent, Anthony Vacarello just designed an authentic pair of denim blue rain jeans that recalls the pioneers’ models.

Recently named as Diesel’s artistic director, Glenn Martens injects a maximal and eminently desirable dose to the iconic 70’s club jeans. This reference is all the more interesting as it puts Diesel jeans back on the fashion scene.

Finally, how could we not mention in this focus the Levi’s 501 Original Jeans? Both individual and universal, the 501 embodies the ultimate expression of style. And of course, the pioneers of the contemporary world found the perfect tool to venture off the beaten track. The world’s first conquered jeans, generation after generation, since 1873…