Dior Gray, The Key Color Of The Dior House

The identity of such an iconic company is also a matter of color – that of Christian Dior is trianon gray, sometimes called montaigne gray. A look back at a key color of French luxury.

Gris Dior, the first color

1947 was the year Christian Dior bought 30 Avenue Montaigne. A stone’s throw from the Plaza Athénée, his fashion house finds its home in the heart of a private mansion – but it lacks his special touch. To dress the salons of his fashion house, he chooses a gray. But not just any.

Chanel had black, Christian Dior knew how to bring the gray in the world of couture. Why gray? The favorite color of the house can actually be explained by his childhood memories …

In Granville, perched on a rocky promontory, there is a strange villa plastered with rose, called the Rhumbs. This is where Christian Dior grew up, rocked by stormy nights and the Normandy mist. But in Granville, pink matches gray. The love of flowers transmitted by his mother, and the exoticism of the frescoes at the entrance to the Rhumbs give young Christian Dior his first aesthetic instincts.

Thus, when the man acquires the mansion at 30 avenue Montaigne to make it the seat of his house, it is quite naturally that he goes towards its colors which are, perhaps, only complementary. ‘in its only aesthetic sense. But whatever, since Dior belongs to him and Dior bears his name. Pink and gray thus remind the couturier of his childhood home: a clever mix of gray gravel on the ground, and plaster of a very soft pink …

Today, once past the neoclassical facade, customers are immersed in a world of elegant sobriety. Composed of white moldings and gray trianon gray paneling, neo-Louis XVI medallion armchairs and frames decorated with knots in the fontanges: everything is only harmony and subtlety. The soft shade of Trianon gray plunges customers into the heart of French chic.

The Dior Salons

Moreover, in his Little Dictionary of Fashion, Christian Dior speaks of pink as the color of joy and femininity; gray is neutral and practical. Practical because it is elegant, in all materials – tweed, wool or flannel …

That is why he makes gray his color. The color he chose to use throughout the decoration of his mansion at 30 avenue Montaigne. He dresses the venue in a pearl gray … walls, drapes and furniture,all in this same gray, serving as a backdrop for the haute couture and ready-to-wear collections. It “brings out the shine of Monsieur Dior’s tailoring. “In 1950, he introduced his first perfume, Miss Dior, in a display inspired by the Temple of Love at the Petit Trianon in Versailles – in gray, naturally!

“This light genius, specific to our time and whose magical name includes God and gold” as Jean Cocteau said about Christian Dior, has just introduced a positive color, a symbol of hope and happiness in the vocabulary of Haute couture. And gray became the Gris Dior.

This gray came to evoke this French elegance and this luxury pushed to its zenith. Dior gray, a color now protected by a patent, was in Christian’s eyes the perfect shade: “Everything goes well with gray, so it’s the recommended color for accessories. »A certain and unchanging composition, which will become the signature of the iconic pieces of the label, from Lady Dior to the Grand Bal watch. The signature of aesthetes in search of quite aristocratic sophistication, too. Kim Jones, current artistic director of the house, has made it his favorite shade. You just have to see how wonderfully this gray suits the Brit’s cool because uninhibited tailoring!

The dior house on 30 avenue montaigne