To celebrate its 125th anniversary, Bucherer inaugurated, for the first time in Paris, a new multi-brand boutique of luxury timepieces last April 15th.
This story starts in 1888, when Carl Friedrich Bucherer, passionate entrepreneur, opened his first boutique of watches and prestigious jewelry in Lucerne. A few years later in 1919, he put himself to the task of creating his own watches. The excellence of his manufacturing, the quality of his distribution, and the expertise of his personnel were his principal values. These strengths quickly gave him a certain pedigree in the worlds of fine watchmaking and fine jewelry, throughout all of Europe. Bucherer inaugurated its first line of jewelry in 1997, where diamonds, precious stones, and cultured pearls came together with propriety and emotion. A familial industry anchored in tradition, Bucherer was renamed Carl F. Bucherer in 2001, an homage to its founder.
It’s in this same spirt of heritage and audacity that Jörg G. Bucherer, representing the third generation at the head of the company, is inaugurating his first Parisian store. The famous palm wood façade of 12 Boulevard des Capucines will henceforth be branded with his name. In a dedicated space of 2000 m2 organized into three floors, the brand intends to offer a never-before-seen buying experience in France where quality, competence, perfection, and innovation legitimately establish their hegemony.
CEO Guido Zumbühl commented on the event during the store’s inauguration: “Paris is the capital of luxury. Opening a store here is an outstanding event for our brand. We look forward in particular to being able to offer a Parisian and international clientele a prominent choice for watches and jewelry, paired with professional advice, in a very elegant context.”Fine watchmaking enthusiasts will be able to discover a large range of renowned watch brands like Rolex, Chopard, Piaget, TAG Heuer, Longines, and Jaeger-Lecoultre. Lovers of fine jewelry for their part will be able to marvel before Bucherer’s famous Dizzler and Lacrima lines, where jewels are adorned with diamonds, exclusively offered by the seasoned Swiss brand.
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