The Balenciaga Rodeo Bag: Kim Kardashian, Isabelle Huppert, and Naomi Watts Fronting the Fall 2024 Campaign!

Balenciaga Rodeo Bag: Kim Kardashian, Isabelle Huppert, and Naomi Watts in Campaign

Launched in February 2024, the Balenciaga Rodeo bag takes its name from the iconic street in Beverly Hills, Rodeo Drive. Since its debut on Demna’s runway for Balenciaga, it has become a coveted item, now featured in an already iconic summer campaign!

Photographed by Nadav Kander, the advertising campaign stars three icons of cinema and contemporary culture: Isabelle Huppert, Kim Kardashian, and Naomi Watts. Under the lens of Nadav Kander, the “The Characters Campaign” celebrates the timeless charisma and elegance of the Rodeo bag.

The tote shape of the Balenciaga Rodeo boasts a unique construction, making it exceptionally adaptable to the personality of its wearer. Designed for versatile use, it features an open front compartment, providing a nonchalant yet elegant aesthetic. Reinforced side snap buttons allow the bag to expand as needed. Inside, the bag offers two spacious compartments lined with lambskin, as well as two patch pockets on the back. Equipped with a fine leather strap with clasps and four bottom studs, it combines functionality with a sophisticated allure.

Balenciaga’s minimalist campaign, focused on the personalities of its ambassadors, is ultimately a true celebration of the Rodeo bag. Nadav Kander’s photographs capture the essence of each icon, highlighting the charismatic aura of Isabelle Huppert, Kim Kardashian, and Naomi Watts. By choosing these three emblematic figures, Balenciaga asserts its position at the forefront of fashion while honoring the heritage of the Parisian house.