This summer 2017, Tod’s chose to celebrate their absolute icon. With My Gommino, Diego della Valle’s brand is giving clients an ultra-personalization service that allows them to create their own unique version of the legendary moccasin that’s the stuff dreams are made of. A series of pop-up stores has thus appeared in the brand’s most important boutiques: in Hong Kong, Tokyo, Milan, Paris, New York, and Shanghai, the common thread between these new spaces is a celebration of craftsmanship.
With a very colorful scenography, the Gommino was shown like never before. In addition to screens showing videos of the history of the Gommino and the precious craftsmanship that goes into it, the walls were decked out in an array of colors, the same colors offered by the brand. The Gommino Pop Up is imagined as the symbol of a timeless creativity, and a reflection of artisanal abilities meeting the fresh start and wild side of the summer.
The Gommino is thus totally personalized. Men and women alike start by selecting the fabric and the colors. A myriad of choices is offered, with different details like the color of the stitch and an option to have laces or buttons. The best part is the ability to play with the 133 rubber pebbles on the sole, that can now be dyed and repositioned at will. The final touch is the wearer’s initials stamped onto what will become their Gommino. This responds to every taste and desire with a very personal reinterpretation that takes nothing away of the original piece’s charm. On the contrary, the iconic Tod’s shoe is making this summer even more dazzling.
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