The Tod’s Gommino Ad Campaign

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Throughout the seasons, it’s become the Italian brand’s cornerstone creation. This shoe is very in vogue with the modern man, who is increasingly called on to move around. The “Gommino” gives its wearer a unique degree of comfort and stability in movement thanks to its famous 133 rubber pebbles. These qualities make it a must-have, a gender neutral piece that suits women and men alike. These rubber pebbles, a constant in Tod’s “Gommino”, have become a universal trend – also featured on Tod’s’ newly imagined bag.

This is how photographer Michelangelo Di Battista, a fashion photographer renowned from Paris to Milan, from London to New York, has been able to translate Diego Della Valle’s original vision of man into this new campaign. The Tod’s man exists in the present and possesses a sleek elegance; he’s mellow, sure of himself and his style. All the qualities of the brand’s creations unfold with gusto on top of a carefully restrained decor: self-assurance, elegance, and casualness.

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