Dior’s new olfactory creation will come out in February, to the delight of the brand’s aficionados. This new bouquet is a sensorial translation of the floral season, and evokes the famous “Miss Dior” dress. Just like the dress, with a thin waist and bare shoulders, the new fragrance is adorned with thousands of tiny flowers, making us dream of delicate springtime colors. Nathalie Portman, a modern and dynamic woman just like the one Dior first imagined in the 50s, marvelously incarnates the refinement and delicateness of the legendary “Miss Dior” perfume. Raf Simons for his part sets the stage for this symbolic season that was so adored by Monsieur Dior, paying homage to him through pure couture creations that are here translated into a tender floral scent.
This primordial season for the brand symbolizes the miraculous rebirth of flowers in full bloom, sowing majestic and gracious corollas onto Dior’s silhouettes in its wake. The designer’s original passion for flowers, evidenced by his saying that “after women, flowers are the most divine creation”, is masterfully reinterpreted in this perfume that is a floral hymn uniting elegance and springtime delicateness. Miss Dior Blooming Bouquet is the manifesto of a flower by Dior, punctuated with notes of suave peony, intermittent accents of Sicilian mandarin, caresses of velvety rose, topped off with a white, cottony effluvium of musk. The flask’s design highlights the pink liquid, the result of an elegant alchemy, with a soft mix of this bouquet of scents, a sensorial dream and inspiration for their designer.
Dior’s pink: Key dates
1900s : Since the early childhood Christian Dior is surrounded by roses in his villa of «Les Rhumbes». His favourite flower, the Granville rose, has a white-light pink nuance that will influence forever Christian Dior’s creativity and personal tastes.
1947 : Since the very first collections, starting with «New look», pink is one of the core stylistic traits of Dior’s creations. The starting point is the gentle white-light pink. In a later stage new shades of pink will be added: from gentle mallow-violet up to fuchsia, pale pink, orange.
1957 – 1960 : The pink colour is still protagonist in the Yves Saint Laurent years as creative director of Dior.
1959 : Roger Vivier gives birth to many iconic models of shoes in pink.
1961 – 1988 : Marc Bohan will guide the maison Dior for two decades and pink, of course, will still be the protagonist in his collections.
1989 – 1996 : As new creative director Gianfranco Ferrè he start a deep experimentation on new nuances of pink for Dior: from cyclamen, salmon pink, hot pink to pink powder, fuchsia, electric-glossy pink, flesh-colored, shocking pink.
1995 : In 1995 sees the light the iconic «Lady Dior» bag. The pink version will soon become one of the world’s most desirable objects.
1997 : As Dior chief architect Peter Marino revamps and restores some key locations of the brand, such as, 30, Avenue Montaigne, and flagships stores around the world. Pink will be widely used for interior design, shop windows, catwalks and events.
2000s : The light pink colour of the Granville rose becomes an iconic trait of many products of Dior and an unmistakable visual sign to identify Miss Dior.
2010 : Pink colour is protagonist in many collections of high jewellery and watches.
1997 – 2011 : With his revolution John Galliano mixes and renews Dior codes and materials, developing a true obsession for pink.
2013 : Dior produces many highly sophisticated perfumes, beauty products and cosmetics, coming from its rose gardens and labs located at Granville and Colle Noire. Light pink is the main visual code.
2017 : Maria Grazia Chiuri changes without shocking Dior style. Pink is a key colour for the new collections.
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