One of the most beautiful iconic creations is still the Flora. The brand’s most mythic print, it incarnates a hymn to nature, to the Gucci woman. It’s an incredible palette of charming, multicolor flowers, originally designed for Grace Kelly. Like a heritage that transcends time and space, its story has been has been passed down from mother to daughter, an eternal undertaking.
Released this winter on dresses, shirts, bags, and moccasins, the Flora will now be engraved on metal: a collection of fantasy jewelry and silver will be dedicated to the mythical motif. It’s a perfect symbiosis between past norms and a resolutely modern, contemporary touch. The collection gives life to distinguished pieces with harmonious lines and very current silhouettes. Iconic themes like bamboo, the horsebit, or the Gucci 1973 logo all make an appearance.
The Flora, laid onto silver, is assuring its own continuity: a necklace, a bracelet, a ring, and a pair of earrings will complete this never-before-seen collection. Giant link chains sustain and highlight the softness of the medallion itself, engraved with flowers. The aged property of the metal gives the jewel its precious nature; it’s as if it comes to us from an ancient and far away memory, who’s beauty deserves to be cherished and worn. The delicateness of the floral design comes together with the rigidity of metal for a poetic fusion full of both force and fragility. The Flora is forevermore being stamped into time, the act of engraving offering it a promise of everlasting continuity.
Leave a Reply