Christian Dior was one of the first couture houses to show a particular interest for the watchmaking universe. While the first timepieces imagined were in the middle of last century, it was in 2004 that Dior was able to bring out a piece like none ever seen before it. In 2004, their workshops released the...
Ever since Goldeneye in 1995, James Bond’s gadgets have been in the spotlight. Among them, his Omega Seamaster, an essential object for 007’s missions. Today, the Swiss manufacturer has created a unique piece that, in an explosion of 18 carat yellow gold, honors the fiftieth anniversary of one of the most beloved films in the world....
Piaget is lifting the veil on “Perfection in Life”, a brand new international ad campaign, like a seductive invitation to discover a universe of absolutely exceptional pieces. Piaget, in its quest for perfection, is able to master precious materials, sophistication, and innovation in watchmaking that is full of audacious meaning. This creativity is matched by...
1969: John F. Kennedy’s promise finally came to life. In the night of July 21st, 1969, two NASA astronauts became the first men to set foot on the surface of a celestial body. One of the greatest technological successes for all of humanity. And Omega was there – the professional Speed model, chosen by Buzz himself,...
To open the last Chanel runway show at the Grand Palais in Paris. The Première appeared as never before: wrapped around the waist of top model Cara Delevingne. Worn as a belt in an unprecendented way. The Première experience is an ode to this vision of time. A chant celebrating the liberation of women. Created exclusively...
While so many creations from the post-war period today belong to a long-gone past, the Grande Reverso Ultra Thin 1948 hasn’t lost a bit of what makes up its current character. The piece that celebrated its 17th anniversary in 1948 is now more modern than ever in 2014. Its characteristics were timeless right from the...
At the Baselworld show, Chanel Horlogerie gave us a sneak peak of the brand new 2014 ad campaign. Dubbed “L’Instant Chanel”, 15 black and white visuals as fascinating as an aquatic ballet unfold across two pages. Here, the timepieces in the Première, J12, and Mademoiselle Privé collections play with academism. This is what is the...
An unprecedented occasion for collectors: rarely seen before, Christie’s lot 207 has evoked a passionate response. A watch bracelet made of 18-caratgold; extreme finesse enclosed within a dial that acts like a shield of enamel and stars. This cloisonné dial is the work of Swiss artist Marguerite Koch. Featuring images of the whale and a frigate...
In the “Little Dictionary of Fashion”, Christian Dior defined silk as “the Queen of all the materials, the loveliest, the most feminine, the most enchanting, with all the qualities Nature gives to things that we cannot make ourselves. For the first time, the oscillating weight of a Dior watch is embellished with a delicate weave...
The odyssey began in 1921, in a small workshop in Florence. Guccio Gucci laid the foundations for the Florentine fashion house with the double G, the green-red-green stripe, the stirrup, and bamboo. These are all so iconic that they now identify the brand above and beyond fashions and seasons. The horsebit is one of the...
