Humble luxury became Hermès’ trademark. When we talk about Hermès, we think of delicate, chic objects and luxury in its purest form, a symbol of a luxury à la française; just like the Cape Cod watch, created in 1991. A classic style? Not really. Decked out in steel, restraint and elegance flow out from a...
In the Paris of the 80s, a Paris rife with shoulder pad-wearing individuals sporting neon-colored sneakers, there was one institution that was reinventing itself, far from the trendy tumult of the era. Yes, Chanel has always been ahead of its time, and the arrival of Karl Lagerfeld in 1983 only rekindled the brand’s divine fire...
Skyfall, the 23rd volume of the James Bond movie, that will be released on October 26, is not just the name that has been given to the secret agent, but it has become the mark of his timekeeper for the 7th time – Omega. For this occasion, the Swiss brand has launched the Seamaster Planet...
“I wanted to be an architect; being a couturier, I’m obliged to follow laws, principles of architecture”, once said Christian Dior about his couture. The Dior VIII watch, the fourth line of watches born in 2011, pursues this same quest for composition. With its graphical design and precise construction, it incorporates all the magnificent structure...
In 1880, Edouard Heuer, founder of the brand, had already started to make chronographs in succession. His obsession for precision and innovative excellence allowed him to quickly establish himself as an official provider for competitions and athletic events, his second greatest passion. This prestigious heritage has been perpetuated by his descendants, from generation to generation. It...
When you really think about it, time is a constraint. Minutes linger while seconds push and shove. Gabrielle Chanel herself never wore a watch. Sometimes she would slip a man’s watch around her wrist, both bulky and pocket watch styles. Just like that; just for the style. Then death came and took her away. The...
Jaeger-Lecoultre’s latest film about the Reverso Cordonnet Duetto reveals the essence of this iconic watch, its dual aspect and its capacity to reinvent itself. Diane Kruger perfectly incarnates the essence of the watch. How many times can you reinvent yourself in one lifetime? That is the question that Jaeger-Lecoultre is asking in their film, and...
Jeweler Chaumet has a thing for dandies. Since 2003, Chaumet has been paying homage through its Dandy watch collection to illustrious gallants such as Prince Anatole Demidoff, Robert de Montesquiou, Boni de Castellane, Marcel Proust, and Sacha Guitry, all of them formerly loyal customers of the brand. Chaumet is adding to its Dandy collection, the...
“If you start me up I’ll never stop!” From the opening notes of the Omega’s ad for the Olympics, you’ll feel like entering the competition yourself, rooted on by the Rolling Stones. What better way to be a part of the action than to team up with the Seamaster? Created in 1948, the...
