Piaget is lifting the veil on “Perfection in Life”, a brand new international ad campaign, like a seductive invitation to discover a universe of absolutely exceptional pieces. Piaget, in its quest for perfection, is able to master precious materials, sophistication, and innovation in watchmaking that is full of audacious meaning. This creativity is matched by an elegance that is steeped in tradition and that is this fall being frozen in time through the lens of photographer Maud Rémy-Lonvis. The result is arresting: a beautiful homage to the technical and aesthetic virtuosity of the Swiss brand.
“Perfection in Life” is the audacious expression of the DNA and heritage of perfection that the manufacturer defends so well. In this campaign, Piaget’s creations harmoniously stride through a magical oasis calling out to the idea of a perfect life… In a vaporous halo that contrasts with the eternal protection of the heavens, the thinnest watch in the world, the iconic Altiplano by Piaget dominates the Manhattan skyline. Each of the Piaget Altiplano 1205P’s details, marvelously made by hand, each of its precious stones brilliantly come to life. It’s a recurring theme from Piaget’s former ad campaigns, the sky this time reoccupying a central place, offering an arresting decor that magnificently contrasts with the intensity of each piece. “Perfection in Life” can be read as a simple and powerful promise that the ideals of a lifetime can also come to life themselves.
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