Jaeger-LeCoultre has been honoring the art of photography in the pages of its Yearbook for 10 years now. To celebrate this 10th anniversary, in addition to the Reverso’s 85th, the manufacturer is placing the framework of its legendary timepiece at the heart of the narrative around a theme that is particularly salient when it comes...
Category: Watches
The Boy.Friend Watch Takes On Tweed
“I really feel at ease in an old suit, but not in one of those vulgar or heavy fabrics… Oh no! Certainly not… I’m actually the one who taught the Scottish how to make light tweeds. I tell you, it was tough to convince them!” The story of Chanel and tweed includes travels, contact, risk-taking,...
The Extremely Limited Edition Breitling Navitimer 01
Performance and elegance – manufacturer Breitling’s keywords have once more found their echo in the newest edition of the Navitimer 01. A favorite watch for fans of aeronautics ever since its initial creation in 1952, the Navitimer 01 is being imagined in a limited edition this year featuring a steel case combined with a black...
Inside Chanel – The Camellia
“What do you have at breakfast?” “A camelia,” wryly responded Coco Chanel. While the anecdote may bring smiles, this woman’s passion for her camellias was no laughing matter. But where does this legend come from, the story of this lucky token? It’s said that everything started when, as a young girl, Gabrielle was swept off...
The Chanel J12 XS
“I make my own rules, my style, my look, my time.” This is the spirit of the J12 XS. With its chameleon form that’s reduced to the essentials, the new timepiece being offered by the house on rue Cambon is exceptional in that it pairs and perfects the usual conventions of jewelry. With 19mm of...
The 85th Anniversary Of The Iconic Reverso Watch In Venice
Watchmaker Jaeger-LeCoultre has knit a tight bond with the filmmaking industry over the last 10 years. A fervent fan of cinema, the brand has supported this art like none other. It’s no surprise then to see that the Venice Film Festival served as the backdrop for the legendary Reverso watch’s 85th anniversary celebration. On the...
Jaeger-LeCoultre Van Gogh Reverso
It’s an iconic piece in the history of watchmaking – one that revolutionized the genre. Decade after decade, the Reverso by Jaeger-LeCoultre has consistently inspired awe. He was an ill-destined painter – avant-garde and before his time. Vincent van Gogh left behind him a profuse and abundant body of work. A genius in an era...
Gucci And The New Automatic G-Timeless
It’s no secret, the G-Timeless collection has established itself as the Florentine brand’s iconic watch line. Elegant and very contemporary, the timepieces in this line are distinguished by their refinement and aesthetic developed with a large array of styles and functionalities. And today, Gucci is bringing in three new automatic extensions! Imagined like pieces to...
Chris Lee, New Gucci Brand Ambassador
Chris Lee was no trivial choice for Gucci – with her unique style and simple yet poignant refinement, the famous Chinese singer and actress was a natural fit for Alessandro Michele’s own personal expression. Gucci’s creative director has chosen to harmonize his philosophy with his brand ambassadors by this time adopting soft and clear aesthetics....
Gucci Watches And Jewelry: New Ad Campaign 2016
This is a first: the creative director is coming out with a Watches and Jewelry short video. Glen Luchford received the honor of putting Madison Stubbington and Laurie Harding along with their Icon, Diamantissima, and GG2570 styles into images within a powderpuff atmosphere that hints at Italian baroque aristocracy. Glen Luchford, ex-photographer for legendary magazine...








