The goal: set the stage for the new pieces from the Return to Tiffany Love collection alongside models Pyper America Smith, Fernada Ly, and Imaan Hamman. These three models were chosen to incarnate generosity, optimism, and the collection’s fundamental spirit. With a rock vibe overlaying a backdrop of New York, the new digital ad campaign from Tiffany’s & Co. is surprising in that it mischievously combines nods to underground and the distinction of fine jewelry, with love as the keyword. “We live in a social culture of ‘like’, but for Tiffany & Co. ‘like’ is not enough. #LoveNotLike communicates the belief that love, as an attitude, is something to uphold and celebrate,” says Diana Hong, Tiffany & Co.’s Vice-President of Digital Marketing.
Return to Tiffany Love is an iconic collection made of symbols – beauty, optimism, and love are all values that are near and dear to this brand’s heart. Today, the newest collection launched in May 2016 is integrating Tiffany’s heritage and unpretentiously posing as the guardian of interpersonal relations. The iconic heart motif was reinvented here, or rather propelled into a more energetic universe: made of 18 carat white and rose gold, the Tiffany’s heart can also be found in silver – on bold bracelets, these pieces remind us that love exists all around us… And sharing it can only make the world a better place! This campaign can be discovered right now on social media.