It’s a beautiful retrospective of sixty years of creations from the first couture house to exclusively sell ready-to-wear. This book is like a fairytale that captures what girls have always wanted to wear. “We may tend to associate the brand with a day-dreaming hippy girl, but in reality, at the heart of Chloé, there’s still a frank attitude that defies the fashion status quo.” Clare Waight Keller sums up Chloé’s rise perfectly. Pieces that are a collision of couture savoir-faire, magnifying the freshness of a certain savoir-être, serve as the basis for their classic must-have formula. Flattering colors, vaporous and sensual cuts… a beautiful femininity is fashioned in their noble fabrics. 60 years ago, when Gaby Aghion created Chloé, it was to make haute couture artisanship accessible to a wider audience. By concentrating on beauty and practicality, by perfectly seizing the current mood each season, Chloé has forged an attitude, an optimistic spirit that has become an identity for many young and chic women. Chloé Attitudes plunges into the brand’s archives to attempt to bring out a common thread that, from Karl Lagerfeld to Stella McCartney and Phoebe Philo in between, can be found in each of their clothing items.
From the brand’s beginnings under the innovative direction of its founder Gaby Aghion to the current director of creation Clare Waight Keller, this journey will transport the senses towards a craving for beauty. From must-haves to more discreet pieces, this book is the perfect occasion to (re)discover their collaborations with photographers like Jeanloup Sieff, Helmut Newton, Guy Bourdin, Deborah Turbeville, and Patrick Demarchelier. Always seeking fresh talent, Chloé is a creative spring where both similar and polar opposite minds can come together around the same idea: designing frank silhouettes for haute couture that fit in with their cozy way of life. You can even explore the many careers that have taken off with Chloé: with Martine Sitbon in 1988, the freshness of a 26-year old Stella McCartney, and Phoebe Philo at the root of the label’s reinvention between 2001 and 2006… It’s often forgotten that Kaiser Karl started with the company in 1966 at the age of 28. In 1983, he signed off on a violin dress. A pure act of fashion creation.
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