Omega’s Speedy Tuesday Watches Are Finally Out

In January 2017, Omega innovated once more – but this time, they took a different approach to their relationship with the client. By launching this limited edition of the Speedy Tuesday watch, the Swiss watchmaker actually payed homage to the weekly habits Robert-Jan Broer. This great lover of the Speedmaster would post a photo of the timepiece every Tuesday on Instagram with the hashtag #speedytuesday. He never suspected that Omega would soon celebrate his enthusiasm. “We had to get closer to this community that follows us by celebrating our success on Instagram and establishing ourselves as pioneers,” specified Raynald Aeschlimann, president of Omega.

It’s indeed the Speedmaster, known as the Moon Watch after accompanying Neal Armstrong to the moon in 1969, that inspired this new release. The Omega Speedmaster Speedy Tuesday has the same lines and colors as the famed Speedmaster Alaska Project III, designed for NASA in 1978. For the first time, a collector’s edition was directly put up for sale on Instagram. It took less than five hours for the 2012 copies to find their takers, and it wasn’t until June that the pieces finally departed Omega’s Swiss workshops.

Equipped with a 42mm case made of satin matte steel with an acrylic glass and black aluminum bezel insert, the Speedy Tuesday is a watch that captures all the iconic characteristics of the watches it in turn is paying homage to. At 12:00, a rare vintage Omega logo makes the piece even more exclusive. At its heart, its essential manual rewinding chrono calibre, the 1861 movement, sets the rhythm. But the Speedy Tuesday wouldn’t be a collector’s piece if it didn’t distinguish itself with a reversed panda-type black dial, with silver counters featuring large numerals covered with a luminescent material. Since this watch was imagined for aficionados of the manufacturer, it wasn’t made available at resellers or even in Omega boutiques. Sold exclusively on Instagram, its lucky owners can now await its delivery in a leather travel case especially conceived for the Speedy Tuesday.