While LVMH has just acquired the legendary Tiffany’s house for 14.7 billion euros, we take a look back at the most popular jeweler in the world!

The history of the jeweler Tiffany’s & Co starts in the middle of the 19th century; when Charles Lewis Tiffany borrows $ 1,000 from his father to open a small stationery and novelty store in midtown Manhattan. Very quickly, the boutique became a must for elegant ladies looking for discreet attires. It must be said that the fashion was then Victorian opulence.

The appeal of the Tiffany boutique is nested in Charles Lewis’ different approach – the man enjoys using 92% pure metal, he travels the world and visits exhibitions in search of the most precious stones . He cuts diamonds and other rubies according to their brilliance rather than the weight of the carats. Thus in 1867 he received international recognition by winning the grand prize for silver craftsmanship at the Universal Exhibition in Paris. But the story of Setting, an absolute icon of the Tiffany’s & Co repertoire, appears twenty years later.

Tiffany’s As A Trendsetter

In 1886, the fashion for jewelry was still that of the Victorian era – heavy decorations and engravings almost drowned out the brilliance of the stones. Charles Lewis Tiffany would soon change the equation. What he’s looking for is a discreet way to let his treasures shine brilliantly- Charles Lewis Tiffany wants the stone and the one stone to amaze the world! He then imagines the Setting; a ring that lifts the stone; six pins that lift it up to maximize its fire and sparkle. With the minimum of metal possible, the founder of Tiffany’s & Co manages to highlight the stone. Better, the diamond here rises as if it were floating above the metal … The Setting was born, and its legend is not long in becoming anchored in the collective imagination.

The Setting becomes the ideal wedding ring, as the jewel reveals and captures all the brilliance of a pure diamond. Charles Lewis Tiffany’s innovation lies in the fact that he manages to design an engagement ring that has become the absolute symbol of love and commitment – a simple ring that hides nothing, only revealing and shining. And in 2016, the ring has not lost any of its grandeur. Throughout its history, the Tiffany Setting has indeed been able to maintain and embellish its original design: a brilliant-cut diamond stitched and raised by six platinum claws. Nothing more, nothing less for a ring erected as a figure of unchanging love.

The Tiffany Setting in a few key dates:

A must-have engagement ring, the Tiffany Setting has become a witness to undying love.

2017: Jennifer Lawrence wears an updated take on the classic Tiffany setting at the Mostra event in Venice.

2017: Ophélie Guillermand poses for the “Will you?” Campaign by Tiffany & Co with the Tiffany Setting.

2017: The Tiffany Setting is at the heart of a new advertising campaign, “Believe in Love”.

2016: The “I will” campaign highlights the know-how of artisans in the midst of working on the Tiffany Setting, under the camera of artistic director Keith Ehrlich.

Tiffany celebrates its 130th anniversary by creating a limited edition of the Tiffany Setting available in 130 copies and different variations.

For her wedding, Bridget Jones chooses the Tiffany Setting.

2015: On the Golden Globes red carpet, Amy Adams wears the Tiffany Setting.

Spring 2015: Cora Emmanuel poses for the “Will you? From the house with a Tiffany Setting.

2015: To celebrate their love, Ashton Kutcher offers the Tiffany Setting to Mila Kunis as an engagement ring.

2014: The “This is a Tiffany ring” video campaign highlights the Tiffany Setting.

2013: Tiffany & Co launches a jewelry collection for the Great Gatsby which includes a “vintage” engagement ring. Considered to be the Tiffany Setting that Carey Mulligan wears in the film.

2013: Kim Kardashian’s engagement ring is a Tiffany Setting, which she notably wears on the “Tao Nightclub” red carpet for her 34th birthday.

2011: Lee Pace plays the role of the perfect fiancé and offers a magnificent Tiffany Setting to Laetitia Casta in the house’s new campaign.

February 2011: For the Academy Awards in Hollywood red carpet, Anne Hathaway wore a Tiffany setting.

2009: The Tiffany Setting appears in the movie Bride Wars.

2007: The Tiffany Novo diamond makes its appearance as a tribute to the Tiffany Setting diamond.

2000: Charlotte from Sex and the City is offered a Tiffany Setting by Trey in the third season.

1999: The Tiffany house launches a new diamond cut under the name of Tucida.

1926: The United States adopts the Tiffany Purity Standard (95 percent) as the official national standard for platinum.

1887: Charles Lewis Tiffany buys the crown jewels of France to make his Tiffany Setting.

1886: Charles Lewis Tiffany created the magnificent Tiffany Setting.