Beyond fashions and the whims of an era, Cartier possesses savoir-faire and a unique artisanship anchored in their style, all of it contained within the power of an extraordinary history comprised of exceptional encounters and travels, the likes of which you don’t see anymore. Since 1847, Cartier has shone with its technical prowess in fine watchmaking; a pioneer, they went from timepieces entirely made of different fabrics to diamonds and watch bracelets composed of a harmony between leather and steel, the finished product softened by a functional button made of a deep blue diamond. The three brothers at the reigns of the label drove the spirit of an entire era with their creativity, from Paris to London to New York. Now, it’s in London that Cartier will express itself by exhibiting seven of its “marvels” at Selfridges until August 29th; since become signatures, the pieces include Juste un Clou, Trinity, Love, Panthère, Santos, and Ballon Bleu… everything tells a story at Cartier.
In 1904 Louis Cartier created the first watch bracelet – the Santos watches, for one of the very first aviators, Alberto Santos Dumont. The Panthère is a small trace of Jeanne Toussaint, director of jewelry at Cartier in 1933. Since it’s creation, the Love bracelet has graced the wrists of a number of lovers such as Elizabeth Taylor and Richard Burton, or Sophia Loren and Carlo Ponti. Within the Wonder Room, a short film entitled “L’Odysée de Cartier” is being shown to the public as well as regulars, bringing them into the history of the French brand’s emblematic creations. The idea? To journey throughout one of the most icon-rich legacies and histories of the 20th century, that even today hasn’t ceased to renew its jewelry and watchmaking creativity through prominent tradition.
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