Belvedere by Thierry Boutemy at Milan Design Week

Home / Design & Art / Belvedere by Thierry Boutemy at Milan Design Week

Belvedere vodka was imagined in 1993 as the fruit of a double procedure where eau-de-vie and natural water come together during the key moment of assembly. The process is simple but precise: a quadruple distillation in small stills allows it to obtain a certified 96.4% eau-de-vie that’s left to lie before the assembly. Belvedere would quickly become an iconic vodka, as appreciated for its values as for its taste that’s quite simply unique. On April 3, the manufacturer unveiled the “Belvedere Garden by Thierry Boutemy”, a haven of tranquility and discoveries created by the famous floral designer. Using primary materials that were also used in the composition of Belvedere vodka and its collection of cocktails for summer 2017 – golden Dankowski rye from Poland, fresh herbs, citrus fruits, and cucumber – the artist imagined this unprecedented setting.

Introduced during Milan Design Week, it was at a private event within the Palazzo Borrmeo d’Adda that guests were able to luxuriate in this inspired mystery. Beneath trees largely based on the iconic branches on Belvedere bottles, Thierry Boutemy also created arch-shaped structures through which those present were able to freely circulate. Visitors to Milan were able to live the “Belvedere Garden by Thierry Boutemy” experience and discover the Belvedere Spritz 2017 collection all at once: a large selection of beverages anchored in a minimalist approach, created using natural ingredients. The high point of the visit was without a doubt the Belvedere 2017 cocktail, with subtle and natural notes, garnished with fine herbs and fresh fruits. This was a must-see event.

Leave a Reply

Your email address will not be published.