Ann Demeulemeester is no longer at the head of her brand, but her label has lived on by exploring emotions and dreams through the hands of Sébastien Meunier, ever since 2013. By pursuing a pragmatic composition of poetry and romanticism, the designer works with a personal approach – after all, Demeulemeester is a designer label made for people to come take style from it.
For Fall/Winter 2017-2018, Sébastien Meunier established the label’s main direction by developing the idea of “a very romantic girl that mixes lace and her old clothing. She wants to go out but with a different mood.” As a backdrop, lyrics by Velvet Underground & Nico singing “All Tomorrow’s Parties” accompany these hedonists as imagined by Ann Demuelemeester. In this extra-long, fluid, and exceptionally sensual dress, next season’s Demuelemeester girl is bringing a kind of intellectualized melancholy along with her.
This is the key piece in this extremely complex wardrobe that manages to convey a sensation of extreme simplicity, once again. Rare emotion and unlocked beauty are the signature of this Belgian brand. With the punkish delicateness of the founder, Sébastien Meunier forges this poetic nonchalance a bit more, without having to go back into the archives. There’s black and white, delicately matching embroidered lace, and bunches of transparent flowers that righteously provoke applause.