The more than welcome return of the Cartier creation in 2020 awakens the desire for these works of carefree luxury!

A Watch That Rewrites The Meaning Of Elegance

Cartier has long anchored its name in the public imagination with wildly elegant creations. Playing with the codes of jewelry to better sublimate its know-how, the house of the panther is, like it, the epitome of subtle elegance. Because this is what Cartier never sought to do: tread in the footsteps of academicism.

In addition, the Pasha de Cartier watch embodies the zeal and harmony of the objects of desire signed by the company from Rue de la Paix. Imagined in the 1930s, published in 1985; these new versions introduced in this year 2020 praise the very special heritage of this simply timeless timepiece.

For his story, like his transcendent charisma, is closely linked to that of a personality no less academic – a pasha by the name Thami El Glaoui, the Pasha of Marrakech.

A Model With A Free and Inspired Personality

The history of this iconic model from the 80s was written in the 1930s. It was at this time that the Pasha of Marrakech ordered a watch from the “King of Jewelers and Jeweler of Kings” that is the Cartier house. ‘unheard-of luxury, yet capable of withstanding the pressure of the water. This is the knot that outlines this object of desire – the Cartier watch must be waterproof. And at the time, that was a big challenge.

With obvious know-how, Louis Cartier easily takes up this proposition – Cartier thus delivers him a watch of learned luxury. Adorned with a protective grid pattern that makes it waterproof, this round wristwatch was sculpted in solid gold; its four even more oversized Arabic numerals …

In 1985, this model will be definitively offered to the public under the name of The Pasha. The success is immediate. Pasha with its discordant but harmonious lines fascinates as much as it delights the tastes of an era. The ultimate chic of this Cartier Equipoise watch? A square fits into the voluptuous round frame.

But it is still Pierre Rainero, director of image, style and heritage of Cartier, who tells the story of his status as an icon: “She was one of the emblems of the mid-1980s. With a diameter of 38 mm, it was, at the time, a very large watch compared to its competitors – it also played a large part in the growth in the size of timepieces. Especially, if it is a male model initially, she quickly becomes very popular with the female population! “

So, we better understand the enthusiasm that is building today around the new versions of this watch that has never been disowned.

Pasha: A Unique Watch That Distinguishes Its Wearer

In line with Cartier tradition, the new Pasha watches promote a vision of elegance where anything goes. The keystone of its baroque and wildly refined design, the new Pasha models are available in two sizes, 35 mm and 41 mm, a watchmaking echo with ambitious and damn free personalities!

To this, whether they are in steel, yellow gold, pink gold or studded with diamonds, the new Pasha hypnotize even more in their most jeweled version – intrinsically sublime skeleton versions.

To better mark the individuality of those who choose this watch, the Cartier house has slipped under the original technical process, a very cunning subtlety. Under its mythical crown, one has the possibility of having an engraving.

A devilishly chic process, therefore, which originally served to ensure the water-resistance of the watch. This chained crown, one of the key design elements of the Pasha watch, will be made in 2020… The engraving only appears on condition that the chained crown is unscrewed. But there is still more.

Echoing our times when we like to change a detail with the snap of a finger, the straps of the new Pasha watches can be changed at the touch of a button.

Steel, gold, leather, all versions are interchangeable through an unprecedented adaptation of the QuickSwitch system, developed by Cartier. The invisible mechanism is actually fused into the architecture of the case.

And there is something else … A true object of carefree luxury, the new Pasha de Cartier also adopts the Smart-Link system. The interest? It allows you to adjust by yourself, and without tools, the exact length of the link bracelet …

Enough to leave the mind in awe of the movement that drives the new Pasha de Cartier watches. Through the sapphire crystal case back, it contains all the ingenuity of the expertise of rue de la Paix! An automatic caliber 1847 MC that combines grace and performance. And Pasha watches whose magnetism is reaching new heights in 2020!