It was towards the California coast that the Hogan House directed its desires to best capture the galvanizing atmosphere of Los Angeles. Fascinating, LA’s “Magic Hour” has long been inspiring colors and textures in homes. But this time, it’s the subversive vibe infused with neon-pop art that Hogan has chosen to inject into his brand new creations. Brilliantly colored, the collection thus mixes Hogan’s athletic classicism with the audacity of crazy Californian nights …

For the women of the time, Hogan therefore produced the ‘Max.i.Active’ – new sneakers designed in a very 80s vein! Luxurious and vibrant, the ‘Max.i.Active’ borrow their modernist lines from the absolute icon of Hogan, but it is in a sophistication lined with soft leather that Californian energy is revealed. Graphic and vibrantly colored, no detail of the sneaker is left to chance. Except, perhaps, the ability of the shoe to capture the nuances of day and night …

For the stylish, Hogan imagines the ‘Active.1’ sneakers; naturally eclectic! The tones are luminous and, from an electric blue through a combination of yellow-orange-fuchsia, this new object of desire diffuses a relaxed and eminently distinctive character. Two brand new sneakers, designed with the energy of the sun, for a walk on the magical beaches of Venice Beach!