Fendi is leaving behind its attraction for Fun Fur and opting for a reflection on the traditional garb of the future for Spring/Summer 2018. The men’s collection unveiled in Milan last week started with a clear-cut idea:
“Many jobs are disappearing. But new ones will soon emerge,” explained Silvia Fendi. By starting with the idea of tomorrow’s working population, she imagined the “Skype Look”, specially created for a new generation of deciders. Since there will henceforth be less direct or formal contact, this woman at the head of Fendi’s creative division is bringing a casual flair to the classic suit. Introduced on a runway made of black and white marble, meant to echo out to Fendi’s HQ in Rome, the Spring/Summer 2018 collection played with aesthetics of the 50s and the 70s to project male classics into an off-beat vision of the future.
In this future, chief executives have fallen from traditional hierarchies, while tastes and traditions are more towards brighter suits than in the past. This key piece plays with trompe-l’oeil motifs that may not be evident upon first glance. Paired with sportswear fabrics and summer sandals, the double F logo imagined by Karl Lagerfeld last century gives the suit its hypnotic effect. But make no mistake: Fendi still makes their pieces with the same finesse and perfection for the gentlemen of tomorrow.
The emblem of corporate life is getting more stylish and less suffocating under the Fendi banner. With attention payed to the needs of future generations that will probably change careers several times in their lives, Silvia Fendi is kicking off a new era in office clothing. Imagined in warm beige tones, the label updates the wardrobe of working people all while imagining a new way to slip into a suit – a bit more rebellious but much more desirable.
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