Ahead of the Grand Prix in Monza, often called the Temple of Speed, LVMH unveiled its vision for a new era where craftsmanship and competition coexist. The partnership, sealed for ten years, makes the Group the Global Luxury Partner of Formula 1®, under a unifying signature: “At the Speed of Dreams.”

This creative expression echoes LVMH’s long-standing mission – The Art of Crafting Dreams -reinterpreted through the language of innovation, precision, and performance. Through this collaboration, the Maison’s Louis Vuitton, Moët Hennessy, and TAG Heuer merge heritage with high-octane energy, embodying a shared pursuit of excellence and elegance.

The campaign’s brand film “At the Speed of Dreams”, launched ahead of Monza, captures this dialogue between artisans and athletes – a race between mastery and motion. Using advanced 3D modeling and immersive sound design, the film mirrors LVMH’s philosophy: that every achievement paves the way for new dreams.

For Louis Vuitton, the alliance takes physical form in a bespoke Trophy Trunk, handcrafted in its Asnières atelier. The trunk, adorned with a bold “V” for Victory in checkered canvas, celebrates adrenaline, prestige, and craftsmanship – a masterpiece where design meets speed. It will hold the official Formula 1 World Championship trophy; a symbol of modern triumph wrapped in heritage. 

At the same time, TAG Heuer continues as Formula 1’s official timekeeper and presents the TAG Heuer Grand Prix du Monaco 2025, where time itself becomes the ultimate luxury. Moët & Chandon and Hennessy will commemorate every podium finish, their effervescence embodying the emotion of victory and art de vivre of French celebration.

“The pursuit of excellence and innovation defines both LVMH and Formula 1 – together, we create emotion and history,” remarks Stefano Domenicali, CEO of Formula 1.

As the collaboration unfolds across the world’s circuits – from Melbourne to Monaco – each Maison channels its identity into an immersive global showcase. The Formula 1 Louis Vuitton Australian Grand Prix 2025 will mark the first milestone of this journey, merging art, speed, and savoir-faire under one timeless emblem of motion.

Through this partnership, LVMH transforms the thrill of the race into a new expression of luxury – not confined by tradition but propelled by creativity and innovation. At 300 km/h, the Group continues to craft dreams, proving that for those who live at the speed of their vision, the finish line is only the beginning.