In 1735, Jehan-Jacques Blancpain began to try his hand at watchmaking as he perceived there to be a number of possibilities in this brand new sector. And so he founded his eponymous brand: Blancpain was founded in Villeret, above his house, in what is today part of Bernese Jura. The oldest watchmaking brand in the...
Category: Watches
The New Conquest V.H.P. by Longines: Roland Garros 2017 Official Timekeeper
Longines chose a symbolic location to announce the launch of their revisited icon: the Neuchâtel Observatory, where the manufacturer presented the first quartz watch to achieve absolute precision in 1954. Longines has a history with quartz that’s made of innovation and technical prowess. They were the ones who equipped the legendary Chronocinégines, the instrument that...
Tag Heuer Manufacture Squelette Heuer-01
TAG Heuer first brought us the new Carrera Heuer-01 timepiece in 2015 – with 45 mm of diameter, this watch with a sporty and contemporary design was quickly able to find an eager audience. Today, the Carrera Heuer-01 is being presented in three slightly smaller versions: intense black, deep navy blue, and an elegant cognac...
Hermès Cape Cod Baselworld 2017
In 1991, Henri Origny, creative director for Hermès, imagined a square watch with a rectangular look. By designing a square inside a rectangle, he had in fact invented an iconic watch – the Cape Cod. By composing such simple and efficient symmetry, Henri d’Origny had brought the world a singular vision: a timepiece that adapts...
The Hermès Nantucket introduced at Pre-Basel
Thin, elongated, and refined, the Nantucket first came out in 1991. The timepiece was imagined by Henri d’Origny, creative director for Hermès. Equipped with an elongated case where the legendary anchor chain motif makes an appearance, the Nantucket has also been made into a mini version, resulting from the brand’s desire that the design be...
Gucci Dive Watch Collection Presented at Pre-Basel
A rich array of materials, bestiary, and illusions – this is how the inspirations for the soon to be iconic collection Le Marché des Merveilles could be summed up in a nutshell. A line of timepieces that accompanied Alessandro Michele’s collection, Le Marché des Merveilles is composed just like this breed of stylistic exuberance. Because it highlights the unparalleled...
Omega: Two New Speedmasters Introduced at Pre-Basel 2017
1957-2017. Several months before the official opening of Baselworld and to honor 60 years in the business, Omega presented two brand new sleek versions of their iconic timepiece. The Speedmaster is presented in 38mm, recalling the style and look of its predecessor – a lightly pure and retouched design. Somewhere between simplicity and remarkable design,...
Hublot Presents the Classic Fusion La Grande Odyssée 2017
It was after a dazzling ice spectacle, organized by renowned Swiss figure skater Stéphane Lambiel, that Hublot announced the launch of an exclusive timepiece. The occasion was perfectly selected: a vibrant homage to La Grande Odyssée Savoie Mont Blanc, an epic dogsled race that criss-crosses the enchanting landscapes of Switzerland’s Haute-Savoie. As the official timekeeper...
The Slim d’Hermès Quantième Perpétuel Platine
Slim, pure, minimalist. Hermès’ Slim line is known for its remarkable technicality and peerless elegance. Stripped down to the essentials – an essence that hides luxury in every detail – this timepiece becomes a slim, elegant, ultra-thin and poetic object. Both classic and contemporary, for men and women alike, a careful graphicness gives the Slim...
The Iconic El Primero by Zenith, Reinvented
1969: Zenith’s experts brought the world a timepiece that would break all the rules and turn the world on its head. El Primero was and is the most precise series watch in the world. With a high frequency movement and emblematic design, El Primero incarnates all of Zenith’s philosophy – original aesthetics and on point...









