“With admirable art, [Pygmalion] carved of ivory pure, giving it a beauty with which no woman can be born.” Ovid illustrated already, from ancient Rome, the paradigm of the feminine beauty. He presented Galatea, a statue to the pure and natural materials, rivaling the trappings of divine Venus. Ivory, an opine material between white and brown, is used for sculptures and its natural beige tone. A favorite color which became the initialing of Gabrielle Chanel: her first hat, her fabulous tailored bi-colored shoes; all are characterized by a note or a shade of beige. It is a quest for the essential, timeless, and delicate.
Taste and an aesthetic are clearly reflected in the makeup line. The line was launched in 1924, by the inescapable Gabrielle Chanel along with her famous perfume No. 5. The range offers cosmetic powders with chiseling complexion cream and foundation of a pure and pristine beauty. The skin is then presented as the canvas for a painting, with a composition made of red lips, the eyes of a cat, and very couture nails. Les Beiges campaign that Chanel will launch on March 15th is placed in the direct legacy of this research of the invisible sophistication. It will offer products of the sublimer foundation, of the natural accents and opalescent. The muse chosen, Gisele Bündchen, is a model with unadorned beauty and who is world-renowned and perfectly embodies the spirit of perfection and simplicity.
This woman who resembles a cat works well with the bird of Vanessa Paradis with Coco Lipstick on her lips and is the sublime focus of the Beige perfume, for a campaign line that is universal. The case is also exceptional, wearing the fleshy beige highlighting the famous logo of the house. An opal veil for the face, a second skin of sand for the body to mist and milk for the wake: the house of Chanel presents the ivory creation for her Galatea. It is elegant, natural, and very couture for a pedestal of the essence of a woman.
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