Catwalks Selection

Fashion shows have always been more than mere shows — indeed, the catwalk is where fashion is truly performed! Thus, fashion designers put their creativity to the test through sets and spaces that keep getting more breathtaking!

Over the last few years, fashion shows have gradually become more important in our collective imagination. They have also become a key element of contemporary culture. These super productions did turn the very concept of fashion shows into a form of creativity that equals fashion collections.

Thus, Icon-Icon has selected beautifully illustrated books dealing with such shows which are as crazy as they are the fruits of true inspiration — illustrated books that relate the development of these exhibitions which are more than fantastic; exhibitions that truly are cultural moments. Because, as performances, fashion shows act as comical and sublime comments on the state of a given society and the issues it undergoes.

This selection of beautifully illustrated books focuses on fashion designers that see fashion and the way to show it as elements of utmost importance — Alexander McQueen, Martin Margiela, Hussein Chalayan, Marc Jacobs for Louis Vuitton, Karl Lagerfeld for Chanel, Raf Simons for Dior…

Starting from 2010, fashion designers have created sophisticated sets and shows that immediately became successful. These performance shows have drastically changed the fashion industry. Suddenly, and thanks to certain tools, such as streaming, fashion has reached a broader, younger and more international audience.

And in this game, Chanel’s shows stand out! From a rocket launched in the Grand Palais to their exceptional Métiers d’Art shows around the world, and also Chanel’s supermarket… The books we have selected relate these crazy fashion shows and their monumental design.

Amongst all the fashion shows Miuccia Prada has organised over the last 10 years, many went down in history. One of these books deals with this topic!

This selection grants readers a full access to the theatrical and creative aspects inherent to the production of a fashion show and does so with a historical perspective. From early, intimate, little-seen fashion shows, from a period that preceded the emergence of the internet, to major productions that act as actual narrations — this exhaustive and accurate selection is essential for any future fashion creator, marketing specialist and those who work in public relations… And, on a broader scale, for anyone who wants to know more about this fascinating part of fashion!