ICON-ICON OPINION: “Inside every Cartier red box, magic awaits you” is Cartier’s motto! For 160 years, Maison Cartier has inspired wonder, desire and magnificence in men and women with, even before its jewelry, the warm color of its vermilion box. This documentary offers exegesis!

Directors : Marie Brand, Minou Azoulai

Distribution : Arte France, Illégitime Défense, Rmn – Grand Palais

Release date : 2013

Duration : 0h51

Description : Cartier. Fabulous legend. A reputation as an avant-garde label, glamor, tradition and innovation, establishment and anti-conformism.

Exposition au Grand Palais : http://www.grandpalais.fr/fr/evenement/cartier-le-style-et-lhistoire

To tell Cartier is to cross the mirror of the futile to go towards the precious, from coquetry to provocation, from chic minimalism to excessive extravagance. Telling Cartier is also starting from a private story to speak sideways about more than 160 years of French history. The film will interweave the historical landmarks of the House, leave the museum, unearth archives, play on anachronism by telescoping eras; to revive these precious objects, and to open the chests; present them on the body and the skin, sensual support and final destination of a jewel. Gorgeous.

Price : Acheter 2,49€