It’s an abode with ancestral charm that without a doubt subjugates just as much of the period it comes from, this era when the Duc de Morny made Deauville “The Kingdom of elegance”. Entirely renovated last year, this architectural jewel borrows its curves from the hôtel de Salm, built in 1786 in Paris by the hand of architect Pierre Rousseau. Its sculptured facades, its attic floor hiding a gambrel roof; the principal facade, brought to life by an avant-corps rotunda, is interspersed with large curved windows while the elevations are lit up with pilasters, entablature, and jambs. Everything in this Villa echos, like an homage, the Anglo-Norman architecture of the region’s manors, to the point where just one look at the Cartier building is enough to bring you on a journey through time.
Cartier, as an official partner of the 39th American Film Festival in Deauville, is sealing its passion for American cinema and its infatuation for the 7th art by giving this most cinegenic town an honor worthy of a great dame. Its architecture, its rooftops, its cobblestone sidewalks, its bistrots and its soirées, in short, the art de vivre of Paris is at the heart of the Villa Cartier. Within this building, the City of Light hosts actors, producers, directors, and even ordinary festival-goers who, in just one evening’s time, will be swept off their feet by a Parisian soirée with Cartier touches. The jeweler is signing off on an extremely refined universe – “Paris Nouvelle Vague”. Cartier and Paris, Cartier and cinema; it’s a love story, a story of creation and culture, that seems to only be there forever. Through this event, Cartier is definitively nailing down its engagement for the radiance of innovation and culture. The brand will even award one film the Prix de la Révélation Cartier with a trophy made by this “jeweler of Kings”.
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