This iconic boutique has always amazed, dazzled, and seduced us as much for Opened in 1918, it already incarnated the new concept of the contemporary boutique, bringing together accessories and perfumes, jewelry and beauty products, clothing and hats. The ground floor is still home to ready-to-wear, with Haute Couture on the second floor. On the third floor can be found the famed apartments of Gabrielle Chanel herself, while the studio and workshops where Karl Lagerfeld works today are on the fourth. The legendary art deco staircase, lined with mirrors, is unforgettable. It is here that Coco Chanel would sit to keep an eye on the presentation of her collections; in this way she could see without being seen, and scrutinize the tiniest of details of her creations without anyone noticing.
Veritable fiefdom of the Mademoiselle, this 18th-century building has conjoined with five others on the street over the years, creating a sort of HQ for Chanel between 21 and 31 rue Cambon. The brand is now undertaking a number of expansion projects for its space, slated for 2014-2016. After acquiring a building at 19 rue Cambon, the plan is to offer a temporary boutique dedicated to watches. For the holidays, this magical place is adorned with a snow scene resuming the main characteristics of the film launch of the new J12 watch. Surrounded by deer, lion and the locomotive, this shop is a delight for the eyes and heart. Before the magic evaporates the 30th of the month, enjoy this case Chanel.
Leave a Reply