Ever since its foundation by Charles Lewis Tiffany in 1837, the company which took after his name has aimed to produce symbols of elegance – the Tiffany elegance marvellously befits the love stories which their products often seal. Against the background of an exceptional heritage, the complete works of Tiffany & Co. includes some iconic products, pieces from artists such as Jean Schlumberger and Paloma Picasso. It must be noted that at the dawn of the 20th century, Charles Lewis Tiffany purchased a collection of unrivalled precision – the jeweller effectively bought the jewels of the French Crown. Diamonds of a flawless source and an unequalled brilliance; gems with a breathtakingly beautiful colour – Tiffany attire are a marvellously opulent colour, cut with the precision and subtlety which is sought after by the rich and famous.
Tiffany & Co.’s masterpieces are creations marked with the stamp of their creativity. Through this creativity coupled with the skill of their craftsmen, a great number of the pieces thought up in Tiffany workshops have sealed the most beautiful romances. So when, in 2009, the company which pioneered the little blue box produced the Tiffany Keys collection, it allowed customers the freedom to mix between chains and pendants to their hearts’ desire! And the pieces quickly became the trace, or even the symbol of wisdom, joy and optimism. These emblematic creations, sometimes speckled with rubies, sometimes enhanced with diamonds, have the elegance and grace of an item which can stand the test of time…
Yes, the Tiffany Keys are a promise of a bright future! The pieces are dazzling and timeless, and the fascinating array of this collection captures all the beauty of the key-design – wearing only one or several. Tiffany Keys are emblematic creations of eternal beauty, the results of truly masterful work… Independence, trust and power; this is a piece rich with the philosophy of the legendary jeweller of the Fifth Avenue.
Some key dates for the Tiffany Keys:
Tiffany Keys are no ordinary keys; they create magic and open doors to a bright future.
2018: Tiffany & Co. collaborates with DFS
2017: The company pays tribute to the Tiffany Keys with the “Master Key”.
2017: Elle Fanning promotes a revisited edition of the Tiffany Keys as part of a new campaign.
2016: The “Legendary Style” campaign promotes Tiffany’s most iconic pieces, among them the Tiffany Keys.
2016: Elle Fanning produces the Autumn-Winter campaign for Tiffany & Co, with Tiffany keys at the centre of the campaign.
2015: Yet another video campaign which promotes Tiffany Keys.
2015: Tiffany Keys feature in an advertisement campaign alongside Crista Cober, Liu Wen and Saara Sihvonen.
2014: Tiffany & Co. promote their signature keys in a campaign aptly entitled “Unlock the Possibilities”
September 2012: For the première of the film The Perks of Being the Wallflower, Emma Watson wore a Tiffany Key.
2011: During the Mercedes-Benz fashion week the actress Jennifer Love Hewitt wore a Tiffany Key on the red carpet.
2010: Tiffany publishes a video advertisement, Through the Keyhole, dedicated to its Key Collection.
2010: Jessica Michibata, a Japanese model, wore a Tiffany Key on the red carpet in Tokyo.
2009: The Fleur de Lys design becomes a best-seller.
2009: Tiffany put forward their exciting new Tiffany Keys design.
1880: The Tiffany Key design dates back to a vintage set of keys, the oldest of which was made in the 1880s.
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