The Fendi Fur

Could Fendi be the indomitable stage beast of the style sphere? If you give the stars any credit, then a Fendi creation could even be a sort of hunting trophy. Indeed, it seems that the Italian fashion house has put all its eggs in one basket: they’re betting on the charms of the Beast, in particular, its fur. First and foremost, it’s easy to imagine it mixed into a tribal print or safari look, either very or TOO close to animality. This fur, THE fur, that belongs to Fendi alone. Celebrated because of the success of their perfect creative equilibrium between accessories and ready-to-wear, Fendi, founded in 1925 by Adèle and Eduardo Fendi, has become a must in the ultra-select fashion world.

Their DNA imbued with traditional and familial know-how, creativity, and new technologies, the Fendi generation celebrated its 80 years of success in 2005. Working fur like fabric is for this family a veritable way to distinguish themselves from season to season: never-before-seen movements, new color schemes, and unheard of effects make up their final pieces, these true works of art that are always quick to be adopted.

When Karl Lagerfeld joined the family in 1965, it was a real turning point. The save passion of the Italians for fur in the 70s and 80s would grace the grandest of runways, then become a fact of daily life for the rich and famous. Karl Lagerfeld, then creative director for Fendi, presented the first collection of Haute Couture furs in Rome in 1966. He also invented the double F, a timeless label that has ever since been synonymous with Fendi. Still bucking tradition and staying current, the Italian brand is bringing the Pequin, a striped print unique to Fendi, back into action for its 2013 Cruise collection.

Proof that Fendi fur can coexist in any atmosphere, even in the fresh countryside of the Alps. It is worn by the most elegant, still in love with a time when fur was synonymous with wealth and distinction. By peeling back a thick layer of snow, Fendi’s Italian chic is revealed, almost innately. Don’t commit a fashion fur pas this winter; get on board with Karl and Silvia as they garner praise through their carnivorous excess. Use your animal instincts!