Swiss watchmaker OMEGA has bequeathed the members of Emirates Team New Zealand (ETNZ) with an ultra-athletic timepiece on their quest for the America’s Cup. Inspired by the world of marine navigation, made for ocean runners, the OMEGA Seamaster Diver ETNZ Limited Edition watch will accompany the team starting on the 4th of July – when...
An iconic watch that tells a story along with the time: this is Rolex’s Oyster, an unassailable classic that’s also become quite a symbol. The honor of opening Wimbledon was bequeathed to an ambassador from Rolex, the Swiss watchmaker that continues to be the tournament’s official partner for the 36th consecutive year. Roger Federer is...
Inspired by the heros that he holds in high esteem, chance meetings as well as discoveries throughout his travels, Ralph Laurent creates watches topped off with grace and luster that transcribe the designer’s vision. Amongst his four different collections, the Ralph Lauren Stirrup model has established itself as iconic. Since its launch in 2009, the...
Since 1868, Swiss watchmaker IWC Schaffhausen has been making timepieces of lasting and inestimable quality. Founded by an American, Florentine Ariosto Jones, a true pioneer that founded what is still the first and only watchmaking brand in the Northeast of Switzerland, this manufacturer of 360 employees produces masterpieces of watchmaking that have been uniting engineering...
The watch fair of Bâle has revealed some beautiful surprises this year with the new watch from Dior, from the Chiffre Rouge collection, the C03 38 mm Moon Phase in a limited edition of 100 pieces. Launched nearly ten years ago, Dior’s Chiffre Rouge watch line introduced the first watch models with simple as well...
Created in 1992, French brand Bell & Ross rapidly established itself as a reference in the luxury domain. The Vintage BR 126 Sport is giving the brand a new dynamic by presenting a classic style with a resolutely modern conception. Bell & Ross may already be recognized and appreciated by professionals – the French Air...
Celebrating its first quarter century of existence, Chanel’s Première watch is getting a second youth. The brand is launching a new version of the piece that marked Chanel’s first steps into the watchmaking-jewelry world. Just for the occasion, the first pop-up shop dedicated to the iconic watch will open its doors from May 21st until December 31st...
Since 2007, Longines has been the official timekeeper for the Roland Garros tournament. Keeping with the straight line of elegance and elitism that have represented tennis since the 30s, Longines is taking advantage of this year’s edition to present its new Conqeust Classic 2013 line. Its precision and quality marvelously correspond with the French Open....
Luxury can go hand with hand with humanitarianism. The proof? Florentine fashion house Gucci’s “Chime for Change” campaign for the new Gucci SYNC watch. SYNC stands for “Social. Young. Network. Community.” By teaming up with MySpace for its campaign, Gucci is turning the musical platform into its new promotional terrain. Chosen to support this campaign that...
The universe of Frey Wille contrasts with an ambient air, marking a veritable ode to life. Founded in 1951 in Vienna by Michaela Frey, the brand was at first a local artisanal workshop that worked with enamel. In 1970, Frey teamed up with lawyer/ accountant Friedrich Wille. Upon Frey’s death in 1980, Wille took the...
