Just for the occasion of the Bouroullec brothers’ exhibit Momentané (“Momentarily”) at Paris’ Musée des Arts Décoratifs from April 26th to September 1st, let’s take a look back at their incredible work within the school that formed them. Before being all about Design, it was first all about family. Erwan and Ronan Bouroullec have been working...
Author: Icon-Icon (Sébastien GIRARD)
The Gucci Horse Bit Mocassin
1953 was a jam-packed year for the ultra famous design house Gucci. Not long before the death of its founder, Gucci decided to introduce, of all things, horse bits as adornment on the men’s version of their moccasins. Why horse bits? This equestrian accessory, which helps guide the horse, joins the label’s three other symbols...
Force 10 Bracelet By Fred
Fred and Henri Samuel: the same smile, the same gaze, the soul of an artist, and most of all, the same passion: sailing. In 1966, Fred Samuel observed his son braiding a line of rope and checking on his shackles before casting his moorings. Being an inventive man, he was inspired by this braided sailor’s...
The White Shirt
A “white shirt (…) reveals thousands of identities”, but when the form and the shade give an infinite number of identities to the garment, only that of the wearer is revealed in the end. The white shirt is neutral only in appearance. The power in its absence, the mystery in its clarity, its utter lack...
Miss Dior’s Newest Muse: Mila Kunis
The new Miss Dior ad campaign has just been released. Present and accounted for is the new face of the Miss Dior bag for 2012: Mila Kunis. Pulling the strings behind the scenes are photographer Mario Sorrenti and Carine Roitfield, ex editor-in-chief of Vogue France, for the styling. A few shots in, you’ll find Mila...
The Unavoidable Messenger bag
Hauling around your gear in style: mission impossible? Not if you opt for a messenger bag, the most “in” bag right now! An unavoidable signature look for chic city-dwellers, the messenger bag has been spotted on anyone who’s anyone, from Claudia Schiffer to super fashionista Alexa Chung. Before being a hyped up accessory, the messenger...
J’adore by Dior
There are some perfumes that seem to have always existed; we feel like they’ve accompanied us since forever. Marlene Dietrich, Grace Kelly, Greta Garbo, and Marilyn Monroe never knew J’adore by Dior, and yet, their presence in Jean-Jacques Annaud’s commercial is natural, even rooted in a compelling necessity. J’adore is a fragrance for the quintessential...
The Speedy Handbag Fall 2013 by Louis Vuitton
At Louis Vuitton, one seeks emotion. Marc Jacobs signs for next winter with the silhouettes from the 20s. On the arms of these night birds, the Speedy bowling bag surrounds itself with a retro style and fine decadence. If the dimension is preserved, the bag is wrapped in a new dress: made of goose feathers,...
The Red Carpet Mascara : Diorshow Iconic Overcurl
“Cinema, like painting, shows the invisible”, Godard once said. Cinema is a sacred place of creation and metamorphosis, born from imagination in the here-and-now. In the world of film, the costume envelops its character and extracts their purest essence, turning them into a captivating icon like Marlene Dietrich as Lola-Lola in “The Blue Angel”. This...
Shalimar De Guerlain: A Perfume Legend
In 1828, Pierre-François-Pascal-Guerlain uttered the golden rule for the Guerlain designer brand: “Make good products, and never surrender quality. For the rest, have simple ideas and apply them scrupulously”, Shalimar is a worthy illustration of this. This perfume, created in 1925 by Jacques Guerlain, is the product of pure chance. Indeed, it is said that...








