“Cinema, like painting, shows the invisible”, Godard once said. Cinema is a sacred place of creation and metamorphosis, born from imagination in the here-and-now. In the world of film, the costume envelops its character and extracts their purest essence, turning them into a captivating icon like Marlene Dietrich as Lola-Lola in “The Blue Angel”. This art of transformation, of the magic that happens backstage, is being immortalized this year by Dior in their brand new mascara: Diorshow Iconic Overcurl. This never-before-seen gem has rightfully earned its place alongside the other products in the famed Diorshow Iconic line, out since 2002, while at the same time being revolutionary and novel.
Its inspiration is all that is spectacular, grandiose, and luxurious, as if coming to us straight out of the sensual aura of 1930s-era actresses. The costumes and make-up might be fascinating, but the make-up techniques and tricks of the era are equally as exciting. Overcurl’s brush is curved and super-sized, like a stunt double for the leading actress which, oddly enough, is a toothbrush. The mascara formula is enriched with K polymers that add firmness, sheathing, and fixative properties. The resulting brush, that falls somewhere between tradition and innovation, is sure to give you perfectly curved lashes with stunning volume.
Ravishing eyes are the costume that Dior has to offer: a costume that is timeless, natural, and indispensable all at once. It’s just as easy to wear as to remove, somewhere between divine artifice and magnificent nudity. Diorshow Iconic Overcurl is like a second skin in which anyone can become the heroine of their own movie adventure, of their own story. From runways to big screens to everyday life, everything will start to become jumbled together as you find yourself in the realm of legends like Marilyn Monroe, Grace Kelly, or Charlize Theron. With Overcurl, unspeakable feminine beauty through the revelation of the invisible has reached its peak.
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