During Fashion Week, Prada moved into the mythical Galeries Lafayette building with a very new and wild project – Prada âHyper Leavesâ, or when an Italian house links vegetation to iconic pieces.
Prada in Paris
The rendez-vous is set. From January 14 until February 10, the Prada maison takes station at the heart of the Galerie Lafayette Haussmann. The Parisian department store is thus transformed for the occasion into a real and highly stylised jungle.
The idea? Two ephemeral stores signed with the signature audacity of Miuccia Prada. It is indeed the mise-en-scene of a new project that makes these new corners atypical but also filled with iconic products.
There where the Prada triangles glow in green and yellow neon, there will be a wild scene – alocasia, monstera, fig trees and ferns will take over..The very inspired atmosphere sets the ideal backdrop for the key pieces for Spring/Summer 2020. For women and for men.
Where to Go During Fashion Week 2020? Prada âHyper Leavesâ
These plants have not yet said their last word! A veritable ode to the connection between technology and nature, the Prada installation will see plants climb up and above onto stands and into the floors also worked with leaf patterns. The womenâs ephemeral boutique draws its mood from that of a forest pavilion – metal nets and baobab made of the very same.
As for Prada clothing, the house has drawn pieces in echo of the very natural ambiance. Of course, a nature that has been given the Prada touch. For women, suede pieces and already iconic nylon totes come next to pieces cut in nappa leather – vintage this time. As for the accessories, baskets made of palm, corn and raffia complete the already desirable silhouettes.
For the mens, the Spring/Summer 2020 collection, presented last June, was already featuring printed shirts and colour block against eye catching neon backgrounds. Here, the must have pieces of the summer are complemented by cotton gabardines, printed poplin shirts and vintage nappa leather pieces, here also coloured in neon.
The detail that changes everything? 15 Galeries Lafayette displays will also be submerged in the Prada foliage. To be followed starting from the 14th January 2020.