Rihanna the Face of Dior J’adore – The fashion icon becomes the new face of J’adore, the iconic fragrance of the house. A spectacular visual campaign shot by Steven Klein, celebrating sensuality, elegance, and feminine power.

Rihanna, Égérie de J’adore : Une Collaboration Éblouissante avec Dior

Captured by world-renowned photographer Steven Klein, a close friend of the singer, these images showcase a sublime and magnetic Rihanna. Dressed in a golden neckpiece reminiscent of a goddess, she appears to float in a dreamlike universe, bathed in shimmering reflections that evoke the luminous notes of the perfume. Her intense gaze and confident posture bring undeniable boldness to the image of the Dior woman, who evolves with her time!

“Being the new face of J’adore is both an honor and a mission. This fragrance, which I have known and loved forever, means so much to women,” explained the Barbadian singer.

This campaign marks a turning point in the history of Dior J’adore. By choosing Rihanna, Dior directly appeals to a younger generation, resonating with the values of inclusivity and renewal that the singer embodies. Rihanna, for her part, continues to redefine the codes of luxury, proving once again that she is a true fashion icon and cultural influencer.

Of course, Rihanna is no stranger to Dior. Back in 2015, under the artistic direction of Raf Simons, she made history by becoming the first woman of color to represent the fashion house. This initial collaboration solidified her status as a fashion icon, making her not just a muse but also a creative force that transcends the simple boundaries of music and fashion. With Raf Simons, Rihanna brought a new energy to Dior, blending boldness and modernity while honoring the house’s heritage. Today, she lends her aura to one of the most worn perfumes in the world!