After multiple renovations, Boucheron’s Paris boutique at 32 rue du Faubourg Saint Honoré is once more opening its doors to the public. Just the occasion to rediscover some mythic pieces by this label, founded in 1858 by Frédéric Boucheron.
This made-over boutique is inspired by the aesthetic of Parisian mansions. A nod to the historic 26 place Vendôme boutique, it features a light marble façade adorned with arcades, a symbol for one of the first jewelers to set up in the French capital’s “Triangle d’Or”. On the inside, the marble furniture recalls the brand’s aptness in the art of magnifying rock crystal. The brand went with an exceptional lighting to highlight its extremely precious jewelry.
This new space houses Boucheron’s fine jewelry pieces and iconic jewelry collections. You can find the Quatre ring, a mythic jewel that brings together four rings in yellow, white, pink, and chocolate gold into one bold, complex assembly, as well as the Serpent Bohème line, a contemporary reinterpretation of the iconic 1968 collection and homage to Frédéric and Gabrielle Boucheron’s love.
Queen Elizabeth II, the Rockefeller family, Sarah Bernhardt, Greta Garbo, Rita Hayworth, Marlene Dietrich, Nicole Kidman, Penelope Cruz, and many other personalities have worn creations from this brand that has been proudly traversing the ages for 150 years. All the timelessness and savoir-faire of this brand on a perpetual quest for perfection is honored at 32 rue faubourg Saint Honoré.
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