It’s a fabric that’s both classic and unusual at the same time, releasable to infinity and perpetually fashionable throughout time. Denim has revealed itself to be an eternal and universal fabric. It incarnates a myth, an icon, and a style all on its own. Born from a collaboration between Levi Strauss and Jacob Davis, jeans first...
Author: Icon-Icon (Sébastien GIRARD)
The Mesh Sweater By Sonia Rykiel
The woman she represents is emancipated, totally inhabited by fashion rather than simply dressed in it. Eternally preoccupied with equality and liberty,Sonia Rykiel continues to perfect, among other things, that which is unfinished. Nicknamed the “Queen of Knits”, she indeed manipulates the material like a champion. The “new Chanel”1, who is only ever fan of one...
Danielle Luquet de Saint-Germain Selling Her Private Collection
A veritable diamond in the rough will soon be unveiled for all to see. On October 14th, Danielle Luquet de Saint-Germain, retired model, will be putting her private collection of Haute Couture and ready-to-wear pieces, one of the most significant of the late 20th-century, up for auction at the Hotel Drouot in Paris. Yves...
Pierre Hermé Macaroons
A fragile meringue shell enclosing a soft, spongy center… throughout the years, the Pierre Hermé macaroon has acquired the status of a “chic” pastry. Like a sacred offering from above to sweet tooths everywhere, the former apprentice of renowned French pastry chef Gaston Lenôtre has successfully innovated in a domain that had previously been dominated...
Olivia Putman Reinterprets the Inimitable “L’Air du Temps” by Nina Ricci
Nina Ricci’s L’Air du Temps, the most contemporary of the classics, the six-flask perfume, is making a comeback in 2013 in a totally new format imagined by interior architect Olivia Putman. Born in 1948 by the will of one man, Robert Ricci, L’Air du Temps has traversed the ages: today one flask sells every fifteen...
The Architectural Reading of Balenciaga by Alexander Wang
Harper’s Bazaar said: “Balenciaga assured that elimination is the secret of chic”. A science of the blueprint of clear couture for disconcerting elegance. Play on proportions and volumes expressed through an emphasis of the back, erasing the shoulders, and a release of height, and in 1947, or even earlier, the New Look arrived. Lines Cocoon,...
The Miss Dior Dress 1949 From the Fall 2013 Fashion Show
The fashion show “Common Passions”, is how Raf Simons refers to his last collection for Dior. The two designers share a fascination with reminiscences of historical periods. So if Christian dreamt about the Belle Époque, Raf Simons is dreaming about modernism. And syncretism resulted in a reinterpretation of the dress “Miss Dior 1949”. Black tulle,...
The Monaco Chronograph Watch by TAG Heuer
In 1880, Edouard Heuer, founder of the brand, had already started to make chronographs in succession. His obsession for precision and innovative excellence allowed him to quickly establish himself as an official provider for competitions and athletic events, his second greatest passion. This prestigious heritage has been perpetuated by his descendants, from generation to generation. It...
The Floral Print by Léonard
A graphic allure, relatively geometric and at ease with itself, explosive, crackling colors with bold mixes, a tender and sensual petal; orchids have a dazzling and moving power. The sublime character is a delight to find in Léonard’s motifs, which makes their prints their true label. In 1960, Daniel Tribouillard and Jacques Léonard invented a...









