Author: Icon-Icon (Sébastien GIRARD)

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The Mechanics of Underwear

This exhibit illustrates the indiscreet story of the silhouette. It invites you to discover and understand the behind-the-scenes of the garment. As monsieur Denis Bruna, curator of the exhibit, so justly points out, “the history of the garment and fashion has not been focused on these hidden devices, that were considered as futile or vulgar.”...

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Daft Punk Pose in Saint Laurent Tuxes For Vogue

On New York’s 42nd Avenue, a rather unique photo session took place this summer. Craig McDean photographed the musicians, wearing their helmets as per usual, strolling leisurely in the arm of 20 year old model Karlie Kloss, like two body guards. In the video on Vogue’s website, the model makes an appearance with crimped hair...

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The Rouge Allure Moiré by Chanel

The “Rouge Allure Moiré” line composes one of three parts of the “Rouge Chanel” tryptic, made to illustrate affirmed femininity. Its unique feature: Rouge Allure Moiré captures light to enchant the lips with a nacre effect. It only takes one application to fill the mouth with color, and it only takes a little light for...

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Coca-Cola : a Legendary Taste

It was the first formula for Coca-Cola that gave it its name. Made with coca leaves and cola nuts, the drink was first presented as a medicine. The legend leaves up to chance the meeting of a sparkling water, a caffeinated syrup, citrus juice, and an extract from the coca plant. It is said that...

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The Clare Bag by Chloé Enlists the Baylee Bag

Clare Resort 2014 / Baylee Fall-Winter 2013-2014 This unique idea for naming a line of bags was borrowed from the founder by Clare Waight Keller, creative director since 2011. The brand has already been propagating its decidedly French and elegant approach for sixty years now. This spirit, this attitude, feminine, relaxed, liberated. The spirit of Chloé is that...

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The Esprit Dior in Shanghai

When he founded his couture house, Christian Dior had a splendid atmosphere and a refined and elegant harmony in mind, as if they could still emanate from the days of Marie Antoinette’s court. His unique regard, his sure taste and avant-garde spirit came together in what would later be called the esprit Dior. Ceaselessly pushing...