{"id":9287,"date":"2014-09-25T13:59:08","date_gmt":"2014-09-25T11:59:08","guid":{"rendered":"http:\/\/icon-vrai.loc\/2014\/09\/25\/my-dior\/"},"modified":"2020-10-21T00:13:06","modified_gmt":"2020-10-20T22:13:06","slug":"my-dior-2","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/my-dior-2\/","title":{"rendered":"My Dior"},"content":{"rendered":"

Paris, in the early 70s: on the Avenue Montaigne, women would cross the threshold of the Dior boutique just for a perfume or a pair of bottoms. Often, they were accompanied by a man or a friend, or perhaps their daughter as well. That little girl stopping and gazing in awe at the storefront? Victoire de Castellane. As a child, the grey pearl, the moldings, the Fontanges knot, and the \u201ccannage\u201d motif that covered the Napoleon III chairs would resonate with persistent fascination for her. Today, the designer is once more drawing on one of the brand\u2019s trademarks, braiding the \u201ccannage\u201d motif into a number of mysterious and refined pieces. My Dior is mine and mine alone.<\/p>\n

Victoire de Castellane is playing out Christian\u2019s great loves here: Monsieur Dior\u2019s first perfume was called Miss Dior. Her memories started like a melody that would never leave the brand; yesterday just as today, its glamour has character and is determined to asset itself. A new chapter for the great story  behind \u201ccannage\u201d is beginning at Dior. Within this motif can be found a surprising degree of delicateness and refinement. On rings, bracelets, or cuffs, the twisting threads and garottes give a new dimension to the design. The chiseled detailing adds to this jewelry\u2019s powerful finesse. The work is absolutely that of a jeweler: the lost wax fount technique boosts the soul of this collection in ways that only the hand of man knows how to. It\u2019s poetry in every sense. With these stylish pieces, the Dior ateliers have signed off on a timeless classic, emblem of a specific idea for the Dior woman. Natural or sophisticated. Classic or modern. Always refined… If only Christian Dior could see them!<\/p>\n

 <\/p>\n

Dior, knots and ribbons: Key dates<\/strong><\/span><\/p>\n

1947<\/strong> : On the account of his interest in art and history Dior studied many artistocratics from the past such as Marie Antoinette<\/a> or the Duchess of Fontanges<\/a>, famous for knots and ribbons on their dresses. But the official debut of a knot as a code of the maison Dior is offered by the artist Ren\u00e9 Gruau. For the first official advertising campaign of the new fragrance \u00abMiss Dior\u00bb<\/a> he chooses a swan with a black knot<\/a> in satin gently adorning his neck.<\/p>\n

1948 \u2013 1949<\/strong> : Gowns and tailleurs<\/a> are now adorned by flowers, flowery knots, childish knots<\/a> and bows<\/a> that remind those from the package of a gift, a candy or the wings of butterflies<\/a>.<\/p>\n

1950<\/strong> : Christian Dior decides to radically twist Miss Dior\u2019s bottl<\/a>e. A childish bow makes its appearance on the bottle. Knots become an iconic signature of Christian Dior.<\/p>\n

1950 \u2013 1960<\/strong> : It\u2019s during the 50s, that Dior invents its own knot<\/a>. It\u2019s made<\/a> of 2 or even 3 layers of fabric stitched one on the other, so to add a touch of unique femininity and frivolity.<\/p>\n

1957 \u2013 1998<\/strong> : Knots keep being protagonists under Yves Saint Laurent<\/a>, Marc Bohan<\/a> and Gianfranco Ferr\u00e8<\/a> creative direction.<\/p>\n

1998 \u2013 2012<\/strong>: With John Galliano<\/a> knots truly bloom<\/a>.<\/p>\n

2009<\/strong> : On the occasion of the Spring\/Summer collection<\/a> Galliano uses knots as a core subject for the new line<\/a>.<\/p>\n

2010<\/strong> : The creative director of the jewellery segment, the master Victoire de Castellane, gives birth to a special ring named \u00abTralala<\/a>\u00bb.<\/p>\n

2012<\/strong> : The knot makes its first appearance on the iconic Lady Dior bag<\/a>.<\/p>\n

2013<\/strong> : The famous American actress Jennifer Lawrence is chosen by Dior<\/a> as a new muse for Miss Dior fragrance<\/a>. Just like the 1947 swan from Ren\u00e9 Gruau Jennifer Lawrence appears in a delicate pose with the neck surrounded by a black knot<\/a>.<\/p>\n

2013<\/strong> : Dior\u2019s knots are again protagonists on the occasion of the great exhibition<\/a> dedicated to \u00abMiss Dior\u00bb fragrance at the Grand Palais in Paris<\/a>.<\/p>\n

2013<\/strong> : During the great exhibition for \u00abMiss Dior\u00bb the artist Nika Zupanc<\/a> creates a work of art which is an ode to Dior\u2019s knots and cannage<\/a>.<\/p>\n

2016<\/strong> : Dior gives birth to an absolute special edition of the fragrance \u00abJ\u2019adore\u00bb.<\/a> For this capsule collection Victoire de Castellane, imagines a bottle of perfume directly inspired to Versailles. The bottle\u2019s neck is embraced by an hand-scuplted Fontanges knot in precious metals.<\/p>\n

2016<\/strong> : Dior starts a project of jewellery inspired to Versailles<\/a> royal palace. The common trait of the jewels collection<\/a> is the Fontanges knot<\/a>.<\/p>\n

2017<\/strong> : With Maria Grazia Chiuri Dior knot becomes a simple, essential garment<\/a>, mixed with streetwear, new trends from the millennials<\/a> and multicultural cross-fertilization. And For the Haute-couture collection Spring\/Summer<\/a> ribbons appear<\/a> on the shoes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paris, in the early 70s: on the Avenue Montaigne, women would cross the threshold of the Dior boutique just for a perfume or a pair of bottoms. Often, they were accompanied by a man or a friend, or perhaps their daughter as well. That little girl stopping and gazing in awe at the storefront? Victoire…<\/p>\n","protected":false},"author":3,"featured_media":9284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[270,1713,1248,7484,5023],"class_list":["post-9287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","tag-christian-dior","tag-jewelery","tag-luxury","tag-my-dior","tag-victoire-de-castellane"],"acf":[],"yoast_head":"\nMy Dior - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/my-dior-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Dior - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Paris, in the early 70s: on the Avenue Montaigne, women would cross the threshold of the Dior boutique just for a perfume or a pair of bottoms. 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