Millions of jeans and just as many stories to tell. The new Levi\u2019s campaign is shaking up the rules: by introducing a digital platform that allows their immense international fan community to interact, the jeans manufacturer is turning its followers into a living shopfront for their mythic jeans. The project invites them to share their daily life in Levi\u2019s by using the hashtag #LiveInLevis on Facebook, Twitter, Instagram, and Weibo. And so these stories begin. The result is bewildering: a fascinating mosaic of thousands of authentic ways to live, work, and play in Levi\u2019s. With these experiences shared across the world, Levi\u2019s has decided to show how the world lives in their jeans.<\/p>\n
\u201cAlmost everyone owns, or has owned a pair of Levi\u2019s\u00ae jeans\u201d, reminds Stephen Clements, creative director at AKQA, the creative arm behind the project. And no other brand can pride itself on such omnipresence, coupled with such diversity. The owners of Levi\u2019s products are unequalled when it comes to reworking, dusting off, and stylizing an object as legendary as jeans. That\u2019s why today, they, who\u2019ve always inspired the brand, are becoming its digital muses. Beyond the communicational benefits, the American manufacturer hopes to allow people around the world to assert their own style.<\/p>\n","protected":false},"excerpt":{"rendered":"
Millions of jeans and just as many stories to tell. The new Levi\u2019s campaign is shaking up the rules: by introducing a digital platform that allows their immense international fan community to interact, the jeans manufacturer is turning its followers into a living shopfront for their mythic jeans. The project invites them to share their…<\/p>\n","protected":false},"author":3,"featured_media":9176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,6],"tags":[4497,5110,15661,15663,15662],"class_list":["post-9179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-ready-to-wear","tag-authentic","tag-jeans","tag-live-in-levis","tag-project","tag-stephen-clements"],"acf":[],"yoast_head":"\n