{"id":9134,"date":"2014-08-22T09:36:21","date_gmt":"2014-08-22T07:36:21","guid":{"rendered":"http:\/\/icon-vrai.loc\/2014\/08\/22\/havaianas-the-life-and-times-of-star-flip-flops\/"},"modified":"2020-10-21T00:13:09","modified_gmt":"2020-10-20T22:13:09","slug":"havaianas-the-life-and-times-of-star-flip-flops","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/","title":{"rendered":"Havaianas: the Life and Times of Star Flip-Flops"},"content":{"rendered":"<div>This colorful Brazilian flip flop, made of ultra-resistant rubber &#8211; and ONLY of this material &#8211; was born in 1962. Inspired by traditional Japanese zoris spotted in Hawaii by their creator, who was then in the construction business, it was originally worn by the poor workers of Brazil that saw in it a light, solid, and accessible shoe. From this first use would come others, and soon laborers wouldn\u2019t be the only ones to have them. A bit afterwards they became a house shoe for wealthy Brazilians, then they were spread around the world as fast as tourists could bring them back from South America. This is where sales for this new type of sandal really took off. At present, 205 million pairs of Havaianas are sold each year in 85 countries, from which more than 4 billion copies have come out since their original production.<\/div>\n<div>&nbsp;<\/div>\n<div>Havaianas\u2019 monumental success definitely comes from the ease it allows your foot, the strong resistance of its natural rubber, as well as its Brazilian identity that was quick to charm buyers seeking to acquire a simple, iconic piece that\u2019s all the same qualitative and exotic by means of this brand. But its continual collaborative strategy remains lesser known. Each of its partners in the fashion world place it at the center of a seasonal commercial arena, allowing it to maintain its image as a must-have, without letting it get spread thin and carried away as a blank slate for exuberant stylists.&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>Don\u2019t be fooled by the Havaianas\u2019 colossal sales figures though; they\u2019re not exactly what you\u2019d call a mass market product, with little market or aesthetic value. It just means that sometimes fashion can find itself a bit, find a breath of fresh air, in this type of seemingly insignificant shoe, or garment, or accessory that compels or preconceived stylistic visions to do a well-deserved about-face.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This colorful Brazilian flip flop, made of ultra-resistant rubber &#8211; and ONLY of this material &#8211; was born in 1962. Inspired by traditional Japanese zoris spotted in Hawaii by their creator, who was then in the construction business, it was originally worn by the poor workers of Brazil that saw in it a light, solid,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":9131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,9],"tags":[6305,15392,15642,15638,6384,2311],"class_list":["post-9134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-shoes","tag-beach","tag-brazil","tag-brazilian-identity","tag-havaianas","tag-summer","tag-valentino"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havaianas: the Life and Times of Star Flip-Flops - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havaianas: the Life and Times of Star Flip-Flops - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"This colorful Brazilian flip flop, made of ultra-resistant rubber &#8211; and ONLY of this material &#8211; was born in 1962. Inspired by traditional Japanese zoris spotted in Hawaii by their creator, who was then in the construction business, it was originally worn by the poor workers of Brazil that saw in it a light, solid,...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/\" \/>\n<meta property=\"og:site_name\" content=\"ICON-ICON\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-22T07:36:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T22:13:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Icon-Icon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Icon-Icon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/\"},\"author\":{\"name\":\"Icon-Icon\",\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"headline\":\"Havaianas: the Life and Times of Star Flip-Flops\",\"datePublished\":\"2014-08-22T07:36:21+00:00\",\"dateModified\":\"2020-10-20T22:13:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/\"},\"wordCount\":324,\"commentCount\":0,\"image\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg\",\"keywords\":[\"beach\",\"brazil\",\"Brazilian-identity\",\"havaianas\",\"summer\",\"Valentino\"],\"articleSection\":[\"Fashion &amp; accessories\",\"Shoes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/\",\"url\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/\",\"name\":\"Havaianas: the Life and Times of Star Flip-Flops - ICON-ICON\",\"isPartOf\":{\"@id\":\"https:\/\/www.icon-icon.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg\",\"datePublished\":\"2014-08-22T07:36:21+00:00\",\"dateModified\":\"2020-10-20T22:13:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#primaryimage\",\"url\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg\",\"contentUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg\",\"width\":650,\"height\":440,\"caption\":\"havaianas_.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.icon-icon.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Havaianas: the Life and Times of Star Flip-Flops\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icon-icon.com\/#website\",\"url\":\"https:\/\/www.icon-icon.com\/\",\"name\":\"ICON-ICON\",\"description\":\"Luxury Stories\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icon-icon.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\",\"name\":\"Icon-Icon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"caption\":\"Icon-Icon\"},\"url\":\"https:\/\/www.icon-icon.com\/en\/author\/icon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Havaianas: the Life and Times of Star Flip-Flops - ICON-ICON","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/","og_locale":"en_US","og_type":"article","og_title":"Havaianas: the Life and Times of Star Flip-Flops - ICON-ICON","og_description":"This colorful Brazilian flip flop, made of ultra-resistant rubber &#8211; and ONLY of this material &#8211; was born in 1962. Inspired by traditional Japanese zoris spotted in Hawaii by their creator, who was then in the construction business, it was originally worn by the poor workers of Brazil that saw in it a light, solid,...","og_url":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/","og_site_name":"ICON-ICON","article_published_time":"2014-08-22T07:36:21+00:00","article_modified_time":"2020-10-20T22:13:09+00:00","og_image":[{"width":650,"height":440,"url":"http:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg","type":"image\/jpeg"}],"author":"Icon-Icon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Icon-Icon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#article","isPartOf":{"@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/"},"author":{"name":"Icon-Icon","@id":"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a"},"headline":"Havaianas: the Life and Times of Star Flip-Flops","datePublished":"2014-08-22T07:36:21+00:00","dateModified":"2020-10-20T22:13:09+00:00","mainEntityOfPage":{"@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/"},"wordCount":324,"commentCount":0,"image":{"@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg","keywords":["beach","brazil","Brazilian-identity","havaianas","summer","Valentino"],"articleSection":["Fashion &amp; accessories","Shoes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/","url":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/","name":"Havaianas: the Life and Times of Star Flip-Flops - ICON-ICON","isPartOf":{"@id":"https:\/\/www.icon-icon.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#primaryimage"},"image":{"@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg","datePublished":"2014-08-22T07:36:21+00:00","dateModified":"2020-10-20T22:13:09+00:00","author":{"@id":"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a"},"breadcrumb":{"@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#primaryimage","url":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg","contentUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/06\/havaianas__0.jpg","width":650,"height":440,"caption":"havaianas_.jpg"},{"@type":"BreadcrumbList","@id":"http:\/\/www.icon-icon.com\/en\/havaianas-the-life-and-times-of-star-flip-flops\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.icon-icon.com\/en\/"},{"@type":"ListItem","position":2,"name":"Havaianas: the Life and Times of Star Flip-Flops"}]},{"@type":"WebSite","@id":"https:\/\/www.icon-icon.com\/#website","url":"https:\/\/www.icon-icon.com\/","name":"ICON-ICON","description":"Luxury Stories","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icon-icon.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a","name":"Icon-Icon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","caption":"Icon-Icon"},"url":"https:\/\/www.icon-icon.com\/en\/author\/icon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/9134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/comments?post=9134"}],"version-history":[{"count":1,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/9134\/revisions"}],"predecessor-version":[{"id":29836,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/9134\/revisions\/29836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/media\/9131"}],"wp:attachment":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/media?parent=9134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/categories?post=9134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/tags?post=9134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}