Created by Jean-Pierre Blanc in 1986 and overseen by Didier Grumbach, the Hy\u00e8res Festival of Fashion and Photography has never ceased to support young photographers and fashion designers. Its primary objective remains the promotion of new generations. This year, Chanel teamed up with the event\u2019s organizers as a \u201cGrand Partenaire\u201d sponsor for the Festival. This unprecedented collaboration saw Chanel bringing its beauty icons to the runways. Just like their support for the festival\u2019s fashion activities, the double C brand has now become the official partner for the runway\u2019s makeup booth. Ten designers of ten different nationalities presented collections each bolder than the last over the course of three days. Even better: as an echo of the festival\u2019s values, Chanel got in touch with the soul of the Mademoiselle herself. In continuity with an engagement begun 100 years ago, the brand is motivated by the same curiosity, the same desire to promote avant-garde as Gabrielle was. \u201cI want to be part of what\u2019s coming\u201d, Mademoiselle Chanel liked to say.<\/p>\n
Autodidact and visionary, Mademoiselle Chanel created a style. Today, through this partnership, the brand is once more expressing its desire to open up to different universes. Continuing to affirm its attachment to creativity, the brand became, in addition to the ambassador for the runway\u2019s makeup booth, the principal sponsor for the permanent exhibit \u201cCharles et Marie Laure de Noailles, une vie de m\u00e9c\u00e8nes\u201d. Even better, the brand decided to offer the Grand Prix du Jury Premi\u00e8re Vision 2014 the possibility to concretely carry out a project with their \u201cAteliers des M\u00e9tiers d\u2019Art\u201d, taking it upon themselves to finance the development of 5 prototypes. And, we now know that it\u2019s Japanese designer Kenta Matsushige, the newest laureate, who will reap the reward.<\/p>\n","protected":false},"excerpt":{"rendered":"
Created by Jean-Pierre Blanc in 1986 and overseen by Didier Grumbach, the Hy\u00e8res Festival of Fashion and Photography has never ceased to support young photographers and fashion designers. Its primary objective remains the promotion of new generations. This year, Chanel teamed up with the event\u2019s organizers as a \u201cGrand Partenaire\u201d sponsor for the Festival. This…<\/p>\n","protected":false},"author":3,"featured_media":8308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,15],"tags":[1542,56,14756,38,1682,1824,178,1287,5456,14754,2852,177,299,14757,14755,2845,4123,163],"class_list":["post-8311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-cosmetics","tag-art","tag-chanel","tag-didier-grumbach","tag-fashion","tag-festival","tag-france","tag-gabrielle","tag-gabrielle-chanel","tag-japanese","tag-kenta-matshushige","tag-laureate","tag-mademoiselle","tag-makeup","tag-metier-d-art","tag-partenaire","tag-photography","tag-runway","tag-style"],"acf":[],"yoast_head":"\n